Eureka!

What can a convenience store do to grow its ‘food on the go’ category?

How market research helped 7-Eleven put into place measures to make its ‘food on the go’ options more attractive and accessible to customers
in: Business Trends

Leveraging the power of social media

How market research contributed to understanding the impact of shared news content on consumers
in: Digital Economy and Social Media

How can male behaviour feeding human trafficking be understood and addressed?

How My Choices Foundation used market research to help prevent trafficking of girls for sexual exploitation
in: Non-Profit and NGOs

European Union used car market study

How market research helped the European Commission to understand buyers’ experience with second-hand cars
in: Public Sector and Policy-making

How do people really feel about a car’s design?

How neuro research helped Toyota measure people’s feelings and emotions in reaction to different car models
in: Serving customers

How can a company adapt its data collection methods?

How market research allowed Air France KLM to redesign and optimize its consumer and quality standards surveys to ensure the quality of their services remained competitive
in: Business Trends

Sustaining viewer and advertiser engagement while managing a private tv station under a very restrictive context

How market research contributed to assessing audience engagement within a context of heavy state surveillance, as a basis for successful advertisering engagement
in: Digital Economy and Social Media

Data, citizens, and global LGBTI human rights

How market research moved LGBTI discussions away from the anecdotal to the actual, facilitating actions based on credible evidence.
in: Non-Profit and NGOs

Improving US consumers’ financial health

How GfK research helped the Center for Financial Services Innovation (CFSI) understand and measure the financial health of Americans.
in: Public Sector and Policy-making

What new products and services do pet owners really need?

How Think Global Qualitative generated global insights into companion pet ownership and brought consumers into the creative product development process
in: Serving customers

What sets millennials apart with regards to their relationship to eyewear?

How market research helped Luxottica understand and collaborate with their target audience.
in: Business Trends

What is the ‘roadmap to diabetes’ in China?

How mobile research helped identify the risk factors for diabetes in the Chinese context, and suggests ways of correcting this trend
in: Non-Profit and NGOs

What is the nature and scale of violence against women in the EU?

How market research allowed the EU Fundamental Rights Agency to make policy recommendations to combat violence against women
in: Public Sector and Policy-making

How can a rail company improve travellers’ experience on-board their trains?

How Deutsche Bahn used market research to improve their passengers’ journeys
in: Serving customers

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