Digital Economy and Social Media

Digital Economy and Social Media
We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.

Leveraging the power of social media

How market research contributed to understanding the impact of shared news content on consumers
in: Digital Economy and Social Media

Sustaining viewer and advertiser engagement while managing a private tv station under a very restrictive context

How market research contributed to assessing audience engagement within a context of heavy state surveillance, as a basis for successful advertisering engagement
in: Digital Economy and Social Media

How can a company exploit the full potential of a crowdsourcing contest?

How qualitative research and netnography helped Mondelez better understand how people think and feel about chocolate, and the opportunities this implies
in: Digital Economy and Social Media

How do broadcast audiences interact with companion apps and advertisement?

How market research helped ITV tailor great apps to use alongside its most successful programmes
in: Digital Economy and Social Media

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