Business Trends

Business Trends
Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market research brings to business.

The emergence of ‘I’ in Indonesia

How market research mapped the changing societal norms and its impact on advertising, marketing and brands
in: Business Trends

How a cable television operator inJapan improved its local TV offering

How market research gained insights into local viewers’ needs for community channels
in: Business Trends

Venturing into the warm coccoon to improve health and hygiene

How market research helped Reckitt Benckiser India to drive penetration for the brand vis-à-vis generics like detergent, bleach, phenyl and acids.
in: Business Trends

How can we go from a classroom culture of “copy and repeat” to the excitement of a “create and believe” edutainment brand for kids?

How market research helped “The Creators” to improve its innovative transmedia multiplatform proposal for children
in: Business Trends

Measuring the Effectiveness of Comedy in Generating Positive Audience Engagement

How GfK worked with Comedy Central to measure the effectiveness of comedy for advertising.
in: Business Trends

Drawing on the right side of research

How insights from neuropsychology and drawing instruction gave rise to an alternative methodology for concept ideation in market research
in: Business Trends

Reality check

How market research re-established context at the heart of intelligent research
in: Business Trends

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