Eureka!

Eureka!

That ah-ha moment when you discover something you did not expect. Every day reputable market, opinion and social research organisations deliver these moments to their customers helping them to improve their bottom lines, deliver top-class public services, or help build fairer societies.

Discover amazing Eureka’s below and the methodologies used to lead to these great discoveries. In each and every story you’ll discover what research commissioners are learning about the world around them and the impact it’s had on their organisations.

United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz

How United Airlines leveraged market research in the development, optimization, and launch of United Polaris, its new International Business Class offering
in: Serving customers

Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign

How market research secured business model diagnostic and revitalized the brand
in: Business Trends

Venturing into the warm coccoon to improve health and hygiene

How market research helped Reckitt Benckiser India to drive penetration for the brand vis-à-vis generics like detergent, bleach, phenyl and acids.
in: Business Trends

Improving US consumers’ financial health

How GfK research helped the Center for Financial Services Innovation (CFSI) understand and measure the financial health of Americans.
in: Public Sector and Policy-making

What is the nature and scale of violence against women in the EU?

How market research allowed the EU Fundamental Rights Agency to make policy recommendations to combat violence against women
in: Public Sector and Policy-making

Eureka Stories

Eureka Categories

Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market research b...
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Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can help...
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Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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Share your success story

Are you a researcher or a client with a story about how market, opinion and social research helped to reach your Eureka moment? Share it with the world and submit your success story for inclusion in our library.

Your success story

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