The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
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Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions.
Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges.
Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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How market research allowed Air France KLM to redesign and optimize its consumer and quality standards surveys to ensure the quality of their services remained competitive
How market research contributed to assessing audience engagement within a context of heavy state surveillance, as a basis for successful advertisering engagement
How Think Global Qualitative generated global insights into companion pet ownership and brought consumers into the creative product development process