Non-Profit and NGOs

Non-Profit and NGOs
Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can help NGOs and non-profit organisations to improve the world we are living in.

How can male behaviour feeding human trafficking be understood and addressed?

How My Choices Foundation used market research to help prevent trafficking of girls for sexual exploitation
in: Non-Profit and NGOs

Data, citizens, and global LGBTI human rights

How market research moved LGBTI discussions away from the anecdotal to the actual, facilitating actions based on credible evidence.
in: Non-Profit and NGOs

What is the ‘roadmap to diabetes’ in China?

How mobile research helped identify the risk factors for diabetes in the Chinese context, and suggests ways of correcting this trend
in: Non-Profit and NGOs

Heineken’s “coalition for youth sobriety”

How market research helped Heineken design a highly successful CSR campaign to raise awareness of the risks of underage drinking
in: Non-Profit and NGOs

How can a non-profit retailer optimise their location planning?

How location planning and analysis of open data allowed Oxfam to optimise its retail strategy and maximise the revenue of its stores
in: Non-Profit and NGOs

How can a museum better appeal to and inspire its visitors?

How market research helped the Van Gogh Museum redefine and strengthen its brand identity to better serve the public
in: Non-Profit and NGOs

How much social benefit does a non-profit organisation create?

How social research helped education non-profit FLUPP measure the social return on investment of its activities
in: Non-Profit and NGOs