Serving customers

Serving customers
Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.

How do people really feel about a car’s design?

How neuro research helped Toyota measure people’s feelings and emotions in reaction to different car models
in: Serving customers

What new products and services do pet owners really need?

How Think Global Qualitative generated global insights into companion pet ownership and brought consumers into the creative product development process
in: Serving customers

How can a rail company improve travellers’ experience on-board their trains?

How Deutsche Bahn used market research to improve their passengers’ journeys
in: Serving customers

Making virtual a reality

How market research using 360° virtual immersion contributed to optimising shopper-oriented in-store actions
in: Serving customers

How can eBay gather better understanding of customers and shoppers?

How market research through segmentation helped eBay to improve customer experience
in: Serving customers

Understanding cardholder behaviour and brand perception

How MasterCard leveraged traditional research in an innovative way to create value for its customers
in: Serving customers

Understanding tomorrow’s mexican beauty products customer

GfK, L'Oreal, Mexico
in: Serving customers

United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz

How United Airlines leveraged market research in the development, optimization, and launch of United Polaris, its new International Business Class offering
in: Serving customers