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By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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Discover how through our explainer videos! Want more control? Explore the profile pages of our Research Choices partners and find out more info about participating companies' privacy policies, offered control and choice options, and additional company-specific information.An Introduction to Audience Measurement Research
The Technologies Used For Audience Measurement Research
How We Keep Your Data Safe
Because Your Experience Matters
Without you, audience measurement research cannot accurately reflect the experience of users. Help us to improve the internet experience of every user, and especially you! But it is your choice to decide whether we can use your details for passive audience measurement projects.