Welcome to GfK


GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience.

By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Address: Nuerenberg, Germany
Website: www.gfk.com

Make Your Research Choice

We conduct research responsibly to earn what matters most to us: your trust!

Discover how through our explainer videos! Want more control? Explore the profile pages of our Research Choices partners and find out more info about participating companies' privacy policies, offered control and choice options, and additional company-specific information.

An Introduction to Audience Measurement Research

The Technologies Used For Audience Measurement Research

How We Keep Your Data Safe

Because Your Experience Matters

Without you, audience measurement research cannot accurately reflect the experience of users. Help us to improve the internet experience of every user, and especially you! But it is your choice to decide whether we can use your details for passive audience measurement projects.

Our Privacy Commitments

Participating Research Choices organisations are transparent about their data collection and use practices. Check our commitments so you can find out what we specifically do with the data we collect for research.

Make your Research Choice

Participating Research Choices organisations offer you the opportunity to opt-out of research. If our information hasn't encourage you to continue to participate, then simply click on the link below to exercise your choice.

Contact us

Have more questions?

Research Choices organisations are available to answer any questions you may have about the use of data for research purposes. If you have any concerns just get in touch and let us know and we'd be happy to respond to you!