Business Trends

Business Trends
Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market research brings to business.

What can a convenience store do to grow its ‘food on the go’ category?

How market research helped 7-Eleven put into place measures to make its ‘food on the go’ options more attractive and accessible to customers
in: Business Trends

How can a company adapt its data collection methods?

How market research allowed Air France KLM to redesign and optimize its consumer and quality standards surveys to ensure the quality of their services remained competitive
in: Business Trends

What sets millennials apart with regards to their relationship to eyewear?

How market research helped Luxottica understand and collaborate with their target audience.
in: Business Trends

Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign

How market research secured business model diagnostic and revitalized the brand
in: Business Trends

Think global. Speak local. Stay closer.

How market research helped Danone kids brand to be more relevant to Russian’s kids audience.
in: Business Trends

Introducing a new entertainment news magazine to a saturated market

How market research helped create and launch a successful new magazine to a difficult market.
in: Business Trends

Measuring the return on investment of research spending in product development

How market research proves the very real impact of consumer insights in identifying successful product concepts.
in: Business Trends

Evaluating a brand’s equity in a nascent market

How market research helped a social painting events organizer evaluate the success of their marketing strategy and their positioning on the market.
in: Business Trends

Tropicana launch with neuro decision tree

How Pepsico’s Tropicana launch in Turkey is shaped by consumer brainwaves
in: Business Trends

How can a prepaid retail electricity service create a shared economic value among consumers, the government regulatory environment and the utility company?

How a combination of market research types and insights emerged as Win-win solutions for stakeholders?
in: Business Trends

Insight into poverty

How market research helped British American Tobacco to change the brand’s perception in crisis
in: Business Trends

A new method of collecting and analyzing information on buyer behaviour

How to help consumers, businesses and the State at the time of crisis
in: Business Trends

Going beyond skin-deep emotions

How market research helped one of India’s largest FMCG company to uncover what people want yet don’t wish to say
in: Business Trends

Understanding the language of animals

How market research helped bringing marketing into direct contact with cat and dog owners.
in: Business Trends

Is it worth it to provide customers with price comparisons for last-minute travel?

How L’TUR succeeded in increasing the website’s conversion rate by 70% using market research
in: Business Trends