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Eureka Categories

Coronavirus (Covid-19)

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
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Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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Brand renovation : drive value in (and risk out) - new value kpi’s for brand experience redesign

How market research secured business model diagnostic and revitalized the brand
in: Business Trends

How can a company exploit the full potential of a crowdsourcing contest?

How qualitative research and netnography helped Mondelez better understand how people think and feel about chocolate, and the opportunities this implies
in: Digital Economy and Social Media

Heineken’s “coalition for youth sobriety”

How market research helped Heineken design a highly successful CSR campaign to raise awareness of the risks of underage drinking
in: Non-Profit and NGOs

National campaign to reduce violence against women and their children

How market research contributed to a ‘new way of thinking’ about a long-standing issue
in: Public Sector and Policy-making

Making virtual a reality

How market research using 360° virtual immersion contributed to optimising shopper-oriented in-store actions
in: Serving customers

How do broadcast audiences interact with companion apps and advertisement?

How market research helped ITV tailor great apps to use alongside its most successful programmes
in: Digital Economy and Social Media

How can a non-profit retailer optimise their location planning?

How location planning and analysis of open data allowed Oxfam to optimise its retail strategy and maximise the revenue of its stores
in: Non-Profit and NGOs

How is opinion research used in Canadian public policy?

How market research helped an association understand the perceived role and use of research in Canadian policy-making
in: Public Sector and Policy-making

How can eBay gather better understanding of customers and shoppers?

How market research through segmentation helped eBay to improve customer experience
in: Serving customers

Think global. Speak local. Stay closer.

How market research helped Danone kids brand to be more relevant to Russian’s kids audience.
in: Business Trends

How can a museum better appeal to and inspire its visitors?

How market research helped the Van Gogh Museum redefine and strengthen its brand identity to better serve the public
in: Non-Profit and NGOs

What are the effects of food labels on consumers in the EU?

How market research helped the EU assess the impact of its Guidelines on labeling schemes and the attitude of consumers towards labels
in: Public Sector and Policy-making

Understanding cardholder behaviour and brand perception

How MasterCard leveraged traditional research in an innovative way to create value for its customers
in: Serving customers

Introducing a new entertainment news magazine to a saturated market

How market research helped create and launch a successful new magazine to a difficult market.
in: Business Trends