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Eureka Categories

Coronavirus (Covid-19)

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater.
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Business Trends

Market research, with its adaptable and innovative methodologies and techniques, has always been at the core of business’ strategic decisions. Boosting innovation, redefining branding strategies, positioning on the market, assessing investments and launching of new products are only few examples of the valuable contribution that market researc...
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Digital Economy and Social Media

We are living in a fast-changing society. Digital economy and social media are shaping the way business is done, but also influencing people’s lifestyle and relations. Market research, with its great adaptability attitude in producing valuable insights, helps organisations to not falling behind technological developments.
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Non-Profit and NGOs

Market research is not only about helping business. Everyday, all around the world, market research’s methodologies and techniques are successfully helping NGOs and non-profit organisations to address societal challenges. Assessing and evaluating the impact, understanding of your target groups, are only few examples of how market research can h...
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Public Sector and Policy-making

Research has always been the cornerstone of informed decisions with its capacity to provide valuable insights and data and to separate what is important to politicians and policymakers for the wealth of their constituencies.
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Serving customers

Even if you don’t notice it, market research is always surrounding you. When you are taking the train, flying for your holidays or using your car for a family trip during the weekend, the experiences that you are living are probably shaped and tailored for your comfort by previous market research studies.
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How much social benefit does a non-profit organisation create?

How social research helped education non-profit FLUPP measure the social return on investment of its activities
in: Non-Profit and NGOs

Is credit scoring based on big data analytics fair and accurate?

How market research sparked debate in Germany on the effectiveness of credit scoring.
in: Public Sector and Policy-making

United Airlines: The creation of United Polaris business class, redesigned from Ahh to Zzz

How United Airlines leveraged market research in the development, optimization, and launch of United Polaris, its new International Business Class offering
in: Serving customers

Measuring the return on investment of research spending in product development

How market research proves the very real impact of consumer insights in identifying successful product concepts.
in: Business Trends

Gathering vital food security data in the Democratic Republic of Congo

How market research helped the World Food Programme identify food security indicator data
in: Public Sector and Policy-making

How can governments encourage people to submit thei taxes online?

How market research helped the French government increase online tax submission.
in: Public Sector and Policy-making

Evaluating a brand’s equity in a nascent market

How market research helped a social painting events organizer evaluate the success of their marketing strategy and their positioning on the market.
in: Business Trends

How chocolate bears changed the attitudes of New Zealanders to energy efficient light bulbs.

How market research helped New Zealand’s Energy Efficiency and Conservation Authority (EECA) encourage New Zealanders to use energy more efficiently at home, at work and on the road
in: Public Sector and Policy-making

Tropicana launch with neuro decision tree

How Pepsico’s Tropicana launch in Turkey is shaped by consumer brainwaves
in: Business Trends

Insight into poverty

How market research helped British American Tobacco to change the brand’s perception in crisis
in: Business Trends

A new method of collecting and analyzing information on buyer behaviour

How to help consumers, businesses and the State at the time of crisis
in: Business Trends

Going beyond skin-deep emotions

How market research helped one of India’s largest FMCG company to uncover what people want yet don’t wish to say
in: Business Trends

Understanding the language of animals

How market research helped bringing marketing into direct contact with cat and dog owners.
in: Business Trends