If you think you know, you’re not listening...

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.

Since the start of 2020, DVJ has followed how attitudes towards corona have changed and what measures people are taking. At the beginning of the crisis, we also looked at the impact on (buying) behaviour. Now, almost a year later, we have studied these developments once more. To access all results for all countries, the full report can be requested, free of charge.

Ongoing AMC Global study shows consumers will pay more for packaging safety and protection features, and they consider pack sustainability when shopping

Ongoing AMC Global study reports on how the pandemic has impacted shopping, cooking and personal habits.

Every two weeks, Leger publishes a survey conducted in partnership with the Association for Canadian Studies (ACS), published in The Canadian Press, to help governments, businesses and citizens better understand the attitudes and behaviours of Canadians in the face of the current health and economic crisis.

The FutureBrand Country Index 2020 includes a swathe of questions relating to coronavirus, including qualitative and quantitative data on the domestic handling of the virus in respondents’ country of residence. For example, in the U.K., a small majority of respondents (28%) felt the government had handled the crisis “reasonably well”. Just 15% of respondents felt it had been handled “extremely well”, mirrored closely by the number who felt it had been dealt with “very badly” (17%).

Today, we present the results of a special survey among Canadians who have contracted COVID-19. This survey is based on our representative LEO (Leger Opinion) panel and was published in The Canadian Press.

Ongoing AMC Global study uncovers movie goer behavior during COVID-19

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour, and how people feel about the upcoming holiday season. This report represents the public opinion of the three countries.

More people will be staying home with small family groups and projecting a slight decrease in food and beverage consumption, according to ongoing AMC Global study