Discover the research findings (the Eureka) of the data, research and insights community. We are exposing the impact of COVID-19 on societal and business trends as well as public policies and opinion around the globe.

Latest reports

C+T Report 2021: Happiness Reset

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.
by InSites Consulting, on 07/11/2021
Countries researched: Australia Belgium Brazil China France Germany Hong Kong Indonesia Korea, Democratic People's Republic of Netherlands Philippines Singapore South Africa Thailand United Kingdom United States
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Covid-19 Report March |(Purchase) Behaviour, Marketers & Innovation

Since the start of 2020, DVJ has followed how attitudes towards corona have changed and what measures people are taking. At the beginning of the crisis, we also looked at the impact on (buying) behaviour. Now, almost a year later, we have studied these developments once more. To access all results for all countries, the full report can be requested, free of charge.
by DVJ Insights, on 01/03/2021
Countries researched: Germany Netherlands United Kingdom
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Impact of Packaging Features on Purchase Decisions

Ongoing AMC Global study shows consumers will pay more for packaging safety and protection features, and they consider pack sustainability when shopping
by AMC Global, on 19/02/2021
Countries researched: United States
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Changing Consumer Habits Impact the Marketplace

Ongoing AMC Global study reports on how the pandemic has impacted shopping, cooking and personal habits.
by AMC Global, on 25/01/2021
Countries researched: United States
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LEGER’S NORTH AMERICAN TRACKER – JANUARY 5, 2021

Every two weeks, Leger publishes a survey conducted in partnership with the Association for Canadian Studies (ACS), published in The Canadian Press, to help governments, businesses and citizens better understand the attitudes and behaviours of Canadians in the face of the current health and economic crisis.
by Leger, on 04/01/2021
Countries researched: Canada
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The FutureBrand Country Index 2020

The FutureBrand Country Index 2020 includes a swathe of questions relating to coronavirus, including qualitative and quantitative data on the domestic handling of the virus in respondents’ country of residence. For example, in the U.K., a small majority of respondents (28%) felt the government had handled the crisis “reasonably well”. Just 15% of respondents felt it had been handled “extremely well”, mirrored closely by the number who felt it had been dealt with “very badly” (17%).
by FutureBrand & QRi Consulting, on 07/09/2020
Countries researched: Argentina Australia Brazil Canada China France Germany India Japan Mexico Russian Federation South Africa Thailand Turkey United Arab Emirates United Kingdom United States
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Leger's North American Tracker - December 22, 2020

Today, we present the results of a special survey among Canadians who have contracted COVID-19. This survey is based on our representative LEO (Leger Opinion) panel and was published in The Canadian Press.
by Leger, on 22/12/2020
Countries researched: Canada
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In-Person Movies Hit Hard During Pandemic

Ongoing AMC Global study uncovers movie goer behavior during COVID-19
by AMC Global, on 27/11/2020
Countries researched: United States
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Covid-19 Report November | Christmas, behaviour & advertising

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour, and how people feel about the upcoming holiday season. This report represents the public opinion of the three countries.
by DVJ Insights, on 17/11/2020
Countries researched: Germany Netherlands United Kingdom
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Thanksgiving: Americans are staying home

More people will be staying home with small family groups and projecting a slight decrease in food and beverage consumption, according to ongoing AMC Global study
by AMC Global, on 30/10/2020
Countries researched: United States
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Have you conducted a research project capturing the health or socio-economic impact of Covid-19 on the world? We want to hear about it!
This website serves as a showcase repository of the research outcomes (the Eureka) of the data, research and insights community collating the wealth of knowledge and insights that are emerging from this crisis. Publishing a Eureka is free of charge.

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