Coronavirus (Covid-19): India

With so many multifarious influencers on social media platforms, how does one make the right decision of the best brand fit? Thinking Hats lists down 5 attributes that a brand should consider before engaging with a social media influencer.

As India restarts, we spoke to Netizens to find out their eagerness to resume various activities. Thinking Hats shares insights on citizen’s willingness to resume these activities, post lockdown

The Covid 19 pandemic has adversely impacted the economy along with disrupting numerous industries. Thinking Hats unearths future trends & innovative measures that will pave the path for the retail industry

With brands vocalizing about their Indian roots and consumers seeking out homegrown brands, PM’s call for Vocal for Local has sparked a ‘Swadeshi’ movement across India. Thinking Hats analysed consumer sentiments towards the initiative.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Amidst the lockdown and limited access to outside food, there’s a notable shift in the consumer’s food consumption habits. Thinking Hats shares insights on Snacking Behaviour in metropolitan cities during the lockdown

The world is ever-changing. Often, certain economic, social or political reasons lead to a re-evaluation of lifestyle and behavior, indirectly affecting the habits an individual possess. Through this study, Thinking Hats explores how Covid-19 triggered habits would fare post restrictive measures of lockdown.

With the outbreak of coronavirus across the globe, there’s heightened hygiene and sanitation practices and measures taken by consumers to keep their environment clean and safe. Thinking Hats analysed the emerging behavioural trends in this category.

The hospitality sector has hit rock bottom during the pandemic, especially the restaurant and food service industry. With changing landscape, the restaurant industry is now gearing up to be back in the game. But it won’t be that easy. While the lockdown might end, the industry would need to recontextualize its current business models and revolutionise itself to lure the customers.

Brand preferences and path-to-purchase has been evolving across the spectrum during the times of COVID-19. Thinking Hats shares insights on Dairy Consumption Behaviour in the metropolitan cities to signify trends in purchase, consumption & preference.

Amidst the lockdown, celebrities across the country are on top of their social media game, keeping their fans hooked with engaging content., Thinking Hats analyzed celebrity engagement & digital influence for Bollywood celebrities, social media influencers and sportsmen.

Brands are tapping the current market potential by taking agile decisions and diversifying into different businesses. This research unravels the different strategy adopted by smart brands to adopt and gain the most from current scenario.

The education industry is slowly moving towards online education due to the lockdown; the study tracks the challenges faced by educators and students while using E-learning platforms during the lockdown.

While the lockdown has persistently influenced consumers to adapt to the new-normal, Thinking Hats unearths insights to assess the impact of lockdown on the consumer’s fitness regime, and their acceptance of online fitness apps in these times

Findings from our survey on the Impact of COVID-19 on consumers behaviour in 12 Asian markets & the US. Key areas covered include: Trusted Sources of Information, Impact on Media Consumption, Impact on both Online & Offline Shopping Behaviour, Impact on Product Purchase Factors & Impact on Daily Life & Society.

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.

With the daunting impact of COVID-19, it is crucial to analyze the shift in Insurance Purchase Behavior. Thinking Hats intended to assess diverse trends in the Health Insurance sector to capture on-going behaviour patterns

‘Change is the only constant’ - this axiom rings truth in the current times with Covid-19 and for brands, the way to communicate how agile they are is through marketing. Thinking Hats explores the new-corona marketing trends to understand how brands are staying relevant with the times

With the impact of COVID-19 on the world economy, the consumer is making a shift as well in his buying behaviour, Thinking Hats looks deeper at the evolving mindset that is now, our post lockdown reality.

While the lockdown has persistently influenced consumers to adapt to the new-normal, Thinking Hats unearths insights to highlight the precautions Indians will continue to take during the post-lockdown phase along with their first-most choices to indulge in...

There is a lot uncertainty and the brands are also facing many questions and challenges. And to address this, we launched a Weekly Tracker to understand the impact.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Analyzing behavioral shift in grocery purchase among Indians

Fear & Anxiety play an important role in combating unexpected challenges. With the advent of COVID-19, Thinking Hats wanted to gather a deeper understanding on the psychological shift in this scenario

With limited access to outdoor activities due to COVID-19, there has been an increase in media consumption among consumers.

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained