Coronavirus (Covid-19): India

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. We are honoured to collate and present a growing selection of our sector's shared insights on the impact of the far-reaching and evolving Coronavirus crisis. Discover emerging Eureka’s below and learn more about how this health crisis is impacting public and consumer behaviour and sentiment.

Social Media Influencer Engagement

With so many multifarious influencers on social media platforms, how does one make the right decision of the best brand fit? Thinking Hats lists down 5 attributes that a brand should consider before engaging with a social media influencer.
by Thinking Hats Consumer Insights LLP, on 08/06/2020
Countries researched: India
Read more

India Unlocks – India’s Willingness to resume various activities

As India restarts, we spoke to Netizens to find out their eagerness to resume various activities. Thinking Hats shares insights on citizen’s willingness to resume these activities, post lockdown
by Thinking Hats Consumer Insights LLP, on 14/05/2020
Countries researched: India
Read more

Top 10 Trends that will Transform the Retail Industry

The Covid 19 pandemic has adversely impacted the economy along with disrupting numerous industries. Thinking Hats unearths future trends & innovative measures that will pave the path for the retail industry
by Thinking Hats Consumer Insights LLP, on 27/05/2020
Countries researched: India
Read more

Vocal For Local – Is India Ready?

With brands vocalizing about their Indian roots and consumers seeking out homegrown brands, PM’s call for Vocal for Local has sparked a ‘Swadeshi’ movement across India. Thinking Hats analysed consumer sentiments towards the initiative.
by Thinking Hats Consumer Insights LLP, on 03/06/2020
Countries researched: India
Read more

Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
by Ipsos, on 04/06/2020
Read more

Snacking Behaviour during COVID-19

Amidst the lockdown and limited access to outside food, there’s a notable shift in the consumer’s food consumption habits. Thinking Hats shares insights on Snacking Behaviour in metropolitan cities during the lockdown
by Thinking Hats Consumer Insights LLP, on 26/05/2020
Countries researched: India
Read more

Role & Strength of Habits in a Post Pandemic World

The world is ever-changing. Often, certain economic, social or political reasons lead to a re-evaluation of lifestyle and behavior, indirectly affecting the habits an individual possess. Through this study, Thinking Hats explores how Covid-19 triggered habits would fare post restrictive measures of lockdown.
by Thinking Hats Consumer Insights LLP, on 22/05/2020
Countries researched: India
Read more

Floor Cleaners Usage Behavior Research during lockdown

With the outbreak of coronavirus across the globe, there’s heightened hygiene and sanitation practices and measures taken by consumers to keep their environment clean and safe. Thinking Hats analysed the emerging behavioural trends in this category.
by Thinking Hats Consumer Insights LLP, on 25/05/2020
Countries researched: India
Read more

Top 10 Trends to Watch Out for in the Restaurant Industry

The hospitality sector has hit rock bottom during the pandemic, especially the restaurant and food service industry. With changing landscape, the restaurant industry is now gearing up to be back in the game. But it won’t be that easy. While the lockdown might end, the industry would need to recontextualize its current business models and revolutionise itself to lure the customers.
by Thinking Hats Consumer Insights LLP, on 11/05/2020
Countries researched: India Netherlands Thailand United States
Read more

Milk & Dairy products Consumption Behaviour during COVID-19

Brand preferences and path-to-purchase has been evolving across the spectrum during the times of COVID-19. Thinking Hats shares insights on Dairy Consumption Behaviour in the metropolitan cities to signify trends in purchase, consumption & preference.
by Thinking Hats Consumer Insights LLP, on 12/05/2020
Countries researched: India
Read more

Celebrity Influence on Social Media during lockdown

Amidst the lockdown, celebrities across the country are on top of their social media game, keeping their fans hooked with engaging content., Thinking Hats analyzed celebrity engagement & digital influence for Bollywood celebrities, social media influencers and sportsmen.
by Thinking Hats Consumer Insights LLP, on 11/05/2020
Countries researched: India
Read more

Diversification – The Opportunity In Crisis

Brands are tapping the current market potential by taking agile decisions and diversifying into different businesses. This research unravels the different strategy adopted by smart brands to adopt and gain the most from current scenario.
by Thinking Hats Consumer Insights LLP, on 05/05/2020
Countries researched: India
Read more

Learning @ Home – Current Market Scenario

The education industry is slowly moving towards online education due to the lockdown; the study tracks the challenges faced by educators and students while using E-learning platforms during the lockdown.
by Thinking Hats Consumer Insights LLP, on 01/05/2020
Countries researched: India
Read more

The Impact of COVID-19 on The Fitness Regime and Engagement with Online Fitness Content

While the lockdown has persistently influenced consumers to adapt to the new-normal, Thinking Hats unearths insights to assess the impact of lockdown on the consumer’s fitness regime, and their acceptance of online fitness apps in these times
by Thinking Hats Consumer Insights LLP, on 27/04/2020
Countries researched: India
Read more

Impact of COVID-19 on Consumer Behaviour

Findings from our survey on the Impact of COVID-19 on consumers behaviour in 12 Asian markets & the US. Key areas covered include: Trusted Sources of Information, Impact on Media Consumption, Impact on both Online & Offline Shopping Behaviour, Impact on Product Purchase Factors & Impact on Daily Life & Society.
by Rakuten Insight Global, on 14/04/2020
Countries researched: China Hong Kong India Indonesia Japan Korea, Republic of Malaysia Philippines Singapore Taiwan Thailand United States Vietnam
Read more

Global Trends Report Special Edition: COVID-19

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.
by Dynata, on 17/03/2020
Read more

#AskCint: Your pressing market research questions during COVID-19

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.
by Cint, on 28/04/2020
Countries researched: Australia China France Germany India Italy Japan South Africa Spain United Kingdom United States
Read more

Health Insurance – The Domino Effect Of Covid-19

With the daunting impact of COVID-19, it is crucial to analyze the shift in Insurance Purchase Behavior. Thinking Hats intended to assess diverse trends in the Health Insurance sector to capture on-going behaviour patterns
by Thinking Hats Consumer Insights LLP, on 29/04/2010
Countries researched: India
Read more

Riding The Wave Of ‘Corona Marketing’

‘Change is the only constant’ - this axiom rings truth in the current times with Covid-19 and for brands, the way to communicate how agile they are is through marketing. Thinking Hats explores the new-corona marketing trends to understand how brands are staying relevant with the times
by Thinking Hats Consumer Insights LLP, on 29/04/2020
Countries researched: India
Read more

COVID-19 Impact On Buying Behavior

With the impact of COVID-19 on the world economy, the consumer is making a shift as well in his buying behaviour, Thinking Hats looks deeper at the evolving mindset that is now, our post lockdown reality.
by Thinking Hats Consumer Insights LLP, on 07/04/2020
Countries researched: India
Read more

Sentiment Post National Lockdown

While the lockdown has persistently influenced consumers to adapt to the new-normal, Thinking Hats unearths insights to highlight the precautions Indians will continue to take during the post-lockdown phase along with their first-most choices to indulge in...
by Thinking Hats Consumer Insights LLP, on 30/04/2020
Countries researched: India
Read more

Covid-19 Weekly Tracker - Impact on Mums' Behaviours in India

There is a lot uncertainty and the brands are also facing many questions and challenges. And to address this, we launched a Weekly Tracker to understand the impact.
by Momspresso MomSights, on 30/03/2020
Countries researched: India
Read more

Signals #2: Understanding the Coronavirus crisis across the world

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 26/03/2020
Countries researched: Australia Brazil Canada China France Germany India Italy Japan Korea, Republic of Mexico United Kingdom Vietnam
Read more

Signals #1: Understanding the Coronavirus crisis across the world

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
by Ipsos, on 13/03/2020
Read more

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 09/04/2020
Read more

How grocery purchase behaviour has shifted amongst Indians

Analyzing behavioral shift in grocery purchase among Indians
by Thinking Hats Consumer Insights LLP, on 08/04/2020
Countries researched: India
Read more

Situational Anxiety Research in India

Fear & Anxiety play an important role in combating unexpected challenges. With the advent of COVID-19, Thinking Hats wanted to gather a deeper understanding on the psychological shift in this scenario
by Thinking Hats Consumer Insights LLP, on 04/01/2020
Countries researched: India
Read more

Indian media consumption behavior changes due to COVID-19

With limited access to outdoor activities due to COVID-19, there has been an increase in media consumption among consumers.
by Thinking Hats Consumer Insights LLP, on 15/04/2020
Countries researched: India
Read more

Consumer Reactions to COVID-19

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.
by Toluna, on 08/04/2020
Read more

COVID-19 as seen through Video Blogs

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.
by elementary-ai, on 29/03/2020
Countries researched: Australia China France Germany India Italy Spain United Kingdom United States
Read more

People want borders closed as fear about COVID-19 escalates

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained
by Ipsos, on 14/03/2020
Countries researched: Australia Canada China France Germany India Italy Japan Russian Federation United Kingdom United States Vietnam
Read more

piwik