Coronavirus (Covid-19): Italy

The report provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.

The research provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.

The prevalence of the pandemic has changed the value that healthcare workers have in society and the importance of their needs for almost every human being. In order to move forward, everyone must work together (governments, pharmaceutical companies, employers and individuals) to respond to the crisis and put the health and safety of consumers, HCPs, patients and employees first. The rubric for reputational and brand success has changed where Empathy, Patience, Support and Cooperation may be the new characteristics of success.

In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means the choices they make now will reverberate in consumers’ purchase decisions and workers’ employment decisions for years beyond the pandemic.

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Crediamo nella sinergia di competenze e discipline e aiutiamo i brand a comprendere la complessità dei momenti di cambiamento come quello che stiamo vivendo. Secondo il nostro approccio, le due discipline, la ricerca motivazionale e la semiotica, forniscono valide informazioni per prendere decisioni di marketing strategiche legate al prodotto/servizio e alla comunicazione. Cos’è il DNA di una marca e perché è così importante analizzarlo? Il DNA è l’insieme di tutte le informazioni ereditarie che rendono ciascuna creatura unica e ben definita. E trasferito ad un brand, è l’insieme di tutto ciò che lo compone, tutto ciò che lo rende unico ed irripetibile perché riflette tutto ciò che è. Attraverso la ricerca qualitativa è possibile comprendere la società, intesa come insieme di persone che possono essere più o meno interessate ad un brand e per comprendere la cultura, da un punto di vista semiotico. La ricerca qualitativa analizza l'azienda al suo interno (come i collaboratori vivono il band) e dall'esterno, nella società (come le persone vivono il brand) per poi combinare i risultati con lo studio delle culture presenti in un dato momento storico. Da questa analisi approfondita emergono interessanti insight utili al brand per capire come rimanere rilevante anche nei momenti di cambiamento.

The experience we are living through because of the epidemic COVID-19 is definitely new and unexpected for most of us. COVID-19 have definitely upset our habits, our daily life, our social relationships, the very way of working of many people, not only for the present time but likely for the future too.

The study shows that young people, although unable to meet their peers and thus being separated from their main reference groups, have always been "connected". In addition, lockdown has brought them to relevant “discovers”. Information, which was not a priority before, has become crucial during the pandemic. Family and main affections have played a fundamental role, and especially books have created an important connection across generations.

RFR International has recently carried out a self-financed research study on a national representative sample, to understand how Italians are coping with the COVID-19 emergency, the consequences on their daily life and what they think of the near future. We will continue to monitor Italian’s opinions and views in the coming weeks investigating different issues and topics.

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.

As a prominent company involved in Social Media Intelligence, Blogmeter is monitoring online conversation in Italy produced by keywords like “Coronaviurs”, “Covid-19” and linked hastags like #iorestoacasa (Italian form for #Istayhome). The analysis is ongoing (since February 28) and it is dealing with several topics with a bi-weekly cadence: - Milan and virus impact - #Istayhome - Changes in consumption - Worries about macroeconomic situation - Smart working - Companies’ communication - Impact on customer care for Insurances, Retail and Tourism - Linguistic and coronavirus - New habits

This study compares and contrasts the behavioural and emotional responses of populations in the UK and Italy to the Covid-19 pandemic and resulting lockdown. The surveys sampled 2,001 citizens in each country and findings included a segmentation of each population, based on behavioural psychology, mapping tendencies of different groups towards either constructive or destructive mindsets and behaviours.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

A Discover.ai exploration of the long term impact of isolation, loneliness and separation, and the implications for brands

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained