Coronavirus (Covid-19): Korea, Republic of

The prevalence of the pandemic has changed the value that healthcare workers have in society and the importance of their needs for almost every human being. In order to move forward, everyone must work together (governments, pharmaceutical companies, employers and individuals) to respond to the crisis and put the health and safety of consumers, HCPs, patients and employees first. The rubric for reputational and brand success has changed where Empathy, Patience, Support and Cooperation may be the new characteristics of success.

In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means the choices they make now will reverberate in consumers’ purchase decisions and workers’ employment decisions for years beyond the pandemic.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Findings from our survey on the Impact of COVID-19 on consumers behaviour in 12 Asian markets & the US. Key areas covered include: Trusted Sources of Information, Impact on Media Consumption, Impact on both Online & Offline Shopping Behaviour, Impact on Product Purchase Factors & Impact on Daily Life & Society.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.