Coronavirus (Covid-19): Netherlands

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.

Since the start of 2020, DVJ has followed how attitudes towards corona have changed and what measures people are taking. At the beginning of the crisis, we also looked at the impact on (buying) behaviour. Now, almost a year later, we have studied these developments once more. To access all results for all countries, the full report can be requested, free of charge.

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour, and how people feel about the upcoming holiday season. This report represents the public opinion of the three countries.

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour. This report represents the public opinion of the three countries.

The hospitality sector has hit rock bottom during the pandemic, especially the restaurant and food service industry. With changing landscape, the restaurant industry is now gearing up to be back in the game. But it won’t be that easy. While the lockdown might end, the industry would need to recontextualize its current business models and revolutionise itself to lure the customers.

Based upon our own research we have found that consumers think that advertisers should advertise less and change their communication based upon Corona. Many advertisers responded and use the current COVID-19 situation to address a current need or show sympathy towards society. In order to get the full picture DVJ tested over 100 TV commercials and online video ads in three markets (the UK, the Netherlands and Germany) that addresses the Corona situation. The results show that ads that were used in the past still work well. Addressing the Corona situation is difficult and only a few advertisers were able to generate more impact. Most advertisers did not!

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

From research among over 1,000 marketers in 3 countries, we know how important innovation is for the success and growth of a company. We also know that the coronavirus has changed the world, at least for the short term, tremendously and companies should do something. However, the question is whether the current situation requires new products, or whether we can look at innovation from the traditional principles and ideas. For that reason, we have studied 90 concepts at DVJ (in 3 countries, the UK, Netherlands and Germany with 30 innovations per country) to find out the secret behind innovating during the corona crisis. This report focuses on a meta-study to better understand innovation success during corona.