Coronavirus (Covid-19): Netherlands

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour. This report represents the public opinion of the three countries.

The hospitality sector has hit rock bottom during the pandemic, especially the restaurant and food service industry. With changing landscape, the restaurant industry is now gearing up to be back in the game. But it won’t be that easy. While the lockdown might end, the industry would need to recontextualize its current business models and revolutionise itself to lure the customers.

Based upon our own research we have found that consumers think that advertisers should advertise less and change their communication based upon Corona. Many advertisers responded and use the current COVID-19 situation to address a current need or show sympathy towards society. In order to get the full picture DVJ tested over 100 TV commercials and online video ads in three markets (the UK, the Netherlands and Germany) that addresses the Corona situation. The results show that ads that were used in the past still work well. Addressing the Corona situation is difficult and only a few advertisers were able to generate more impact. Most advertisers did not!

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

From research among over 1,000 marketers in 3 countries, we know how important innovation is for the success and growth of a company. We also know that the coronavirus has changed the world, at least for the short term, tremendously and companies should do something. However, the question is whether the current situation requires new products, or whether we can look at innovation from the traditional principles and ideas. For that reason, we have studied 90 concepts at DVJ (in 3 countries, the UK, Netherlands and Germany with 30 innovations per country) to find out the secret behind innovating during the corona crisis. This report focuses on a meta-study to better understand innovation success during corona.