Coronavirus (Covid-19): Pakistan

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. We are honoured to collate and present a growing selection of our sector's shared insights on the impact of the far-reaching and evolving Coronavirus crisis. Discover emerging Eureka’s below and learn more about how this health crisis is impacting public and consumer behaviour and sentiment.

What Pakistani consumers had to face – A qualitative dipstick study

The research study aimed to understand the extent of the sudden reality and trend shift that consumer lifestyle and business procedures had to adjust to.
by iris Communications, on 24/04/2020
Countries researched: Pakistan
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How Pakistanis perceive their government's Covid-19 efforts

Keeping in view the widespread impact of COVID-19 on masses, iris communications conducted a perception study to gauge public sentiments in the top 10 cities of Pakistan.
by iris Communications, on 31/03/2020
Countries researched: Pakistan
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