Coronavirus (Covid-19): United Kingdom

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.

Since the start of 2020, DVJ has followed how attitudes towards corona have changed and what measures people are taking. At the beginning of the crisis, we also looked at the impact on (buying) behaviour. Now, almost a year later, we have studied these developments once more. To access all results for all countries, the full report can be requested, free of charge.

The FutureBrand Country Index 2020 includes a swathe of questions relating to coronavirus, including qualitative and quantitative data on the domestic handling of the virus in respondents’ country of residence. For example, in the U.K., a small majority of respondents (28%) felt the government had handled the crisis “reasonably well”. Just 15% of respondents felt it had been handled “extremely well”, mirrored closely by the number who felt it had been dealt with “very badly” (17%).

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour, and how people feel about the upcoming holiday season. This report represents the public opinion of the three countries.

Ongoing AMC Global research finds spending has shifted away from traditional school supplies, and that parents are experiencing deep concerns about the upcoming school year

As a data analytics company, we wanted to analyse consumer confidence across the globe regarding the impact and implications of the Coronavirus pandemic. Our objective was to see how the crisis will affect the way that consumers make choices in the future. We surveyed a nationally representative sample of 4,500 consumers across nine countries in various stages of the pandemic. Here are our insights into consumer confidence and optimism for the future. By identifying consumers' mindset, attitude and purchasing habits, we enable businesses to understand better economic and social changes. Study details: Countries: USA, Brazil, France, UK, Germany, Spain, Belgium, China, South Africa N=500 in each market, national representative Fieldwork: 29 May – 16 June 2020

The prevalence of the pandemic has changed the value that healthcare workers have in society and the importance of their needs for almost every human being. In order to move forward, everyone must work together (governments, pharmaceutical companies, employers and individuals) to respond to the crisis and put the health and safety of consumers, HCPs, patients and employees first. The rubric for reputational and brand success has changed where Empathy, Patience, Support and Cooperation may be the new characteristics of success.

In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means the choices they make now will reverberate in consumers’ purchase decisions and workers’ employment decisions for years beyond the pandemic.

We are all struggling to understand what a post COVID-19 world will look like. Of course, it’s still far too early to understand what this post-pandemic life might be but we can begin to understand what has been impacted and how, with the ease of the lockdown. In this issue of our lockdown diary, we aim to deliver the first observations we see of the changes (or not) in online behaviour. The data collection ran in the UK, when the government eased the lockdown guidelines on the 15th of June 2020. On observing this web navigation data1, we can start to draw comparisons between the online behaviour during and after lockdown.

Ongoing AMC Global research reveals routine medical visits, dental appointments, and recommended screenings for adults and children are being delayed during COVID-19

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

One thing stood out more than anything else. The current economic impact of the crisis is a tsunami about to crash our shore in ways we have never seen before. This situation is much different from what we experienced in 2001 and 2008 and it requires marketers to ask a whole new set of questions, which I'll share below.

The global community has been stunned by the rapid evolution of COVID-19 as it has spread from east to west and grown in its impact since the start of the year. China suffered most dramatically in January and February 2020, Europe and North America continue to deal with lockdowns, unemployment and closures. As some countries and states are starting to re-open, companies are gearing up for the “new normal”. Strategy Analytics often gets asked by the business community on what the future will be like after this pandemic. This report shares findings from research we conducted in the US, UK and China in March and April.

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour. This report represents the public opinion of the three countries.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

Stay informed and take action: monitor and access what your customers are currently thinking and doing Access fast-turnaround data from the UK, US and other markets, from consumers or businesses. Whether you want to stay informed on attitudes and behaviours, or want to ask your customers a range of questions to enable decision making, we can connect you to the audience you need - fast. The survey and trackers offer daily and weekly insights into consumer and business perceptions at this unprecedented time. Plus, we've developed a suite of products to help you get ready to restart, in a world of new normals.

Do we eat differently during lockdown? This week we take a look again at the UK. Within one of our previous lockdown diaries), we noticed that directly after the Government decision to lockdown in the UK, there has been a really strong shift to food related websites: food suppliers (i.e. supermarkets), food delivery services & recipe websites. We decided to further explore the changes of cooking habits during this time in the UK specifically. For this purpose, we focused on two types of recipe websites, the mainstream ones (represented here by allrecipes.com and bbcgoodfood.com) and one more rather expert (greatbritishchef.com, whose self-description is “the go-to destination for food lovers in search of recipe inspiration, expert cooking guides”).

Consumer sentiment is changing day-to-day, so how can brands navigate successfully? Using real-time experience data on retail banking, we highlight the key insights over the last week. We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.

Social listening report about the impact of Covid-19 on the English speaking population with focus on United States, United Kingdom, Canada, Australia, South Africa, Ireland, and New Zealand, covering topics like: - key issues / concerns in current conversations - impact of Covid-19 related fear on stock markets - personality profiles of people suffering from Covid-19 related anxiety and fear - potential behavioural changes in society post Covid-19

Based upon our own research we have found that consumers think that advertisers should advertise less and change their communication based upon Corona. Many advertisers responded and use the current COVID-19 situation to address a current need or show sympathy towards society. In order to get the full picture DVJ tested over 100 TV commercials and online video ads in three markets (the UK, the Netherlands and Germany) that addresses the Corona situation. The results show that ads that were used in the past still work well. Addressing the Corona situation is difficult and only a few advertisers were able to generate more impact. Most advertisers did not!

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.

System1 Research started running a weekly 12-country tracker to capture consumers’ response to the pandemic. The data show the very latest insights on the impact COVID-19 is having on consumer behaviour and their response to advertising. The key points covered by this research are: How Coronavirus has impacted consumer feeling & behaviour around the world What impact Coronavirus has had on the results of System1's continuous Ad testing Will the impact of Coronavirus lead to a right-brained reset Which brands are responding well to the current market changes

From research among over 1,000 marketers in 3 countries, we know how important innovation is for the success and growth of a company. We also know that the coronavirus has changed the world, at least for the short term, tremendously and companies should do something. However, the question is whether the current situation requires new products, or whether we can look at innovation from the traditional principles and ideas. For that reason, we have studied 90 concepts at DVJ (in 3 countries, the UK, Netherlands and Germany with 30 innovations per country) to find out the secret behind innovating during the corona crisis. This report focuses on a meta-study to better understand innovation success during corona.

This study compares and contrasts the behavioural and emotional responses of populations in the UK and Italy to the Covid-19 pandemic and resulting lockdown. The surveys sampled 2,001 citizens in each country and findings included a segmentation of each population, based on behavioural psychology, mapping tendencies of different groups towards either constructive or destructive mindsets and behaviours.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

A Discover.ai exploration of the long term impact of isolation, loneliness and separation, and the implications for brands

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained