Coronavirus (Covid-19): United States

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. We are honoured to collate and present a growing selection of our sector's shared insights on the impact of the far-reaching and evolving Coronavirus crisis. Discover emerging Eureka’s below and learn more about how this health crisis is impacting public and consumer behaviour and sentiment.

Americans’ Digital Banking & Consumer Behavior Shifts in the Era of COVID-19

SYKES' new report, “Americans’ Digital Banking & Consumer Behavior Shifts in the Era of COVID-19,” shares insights from 20+ questions asked of 3,000 U.S. adult consumers in June 2020. The report reveals how COVID-19 has affected, and even redefined, how U.S. consumers now approach digital banking and financial technologies — and how they predict their shopping habits will look post-pandemic.
by SYKES, on 01/06/2020
Countries researched: United States
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HCP Sentiment Study Series - Part 3: Timing for physician bounce back to pre-pandemic patient activity levels & how this impacts HCP access

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.
by Sermo, on 08/05/2020
Countries researched: China France Germany Italy Japan Spain United Kingdom United States
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HCP Sentiment Study Series - part 2

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.
by Sermo, on 03/04/2020
Countries researched: China France Japan Spain Switzerland United Kingdom United States
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HCP Sentiment Study Series - part 1

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.
by Sermo, on 03/04/2020
Countries researched: France Italy Japan Spain Switzerland United Kingdom United States
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Consumers turn to immunity supplements during COVID-19

The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic
by InsightsNow, on 08/06/2020
Countries researched: United States
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Shifting personal care practices and demands indicate need for brands to pivot

Consumers are looking for new messaging and products from skincare brands during COVID-19, according to recent studies with InsightsNow’s Clean Label Enthusiasts® research community
by InsightsNow, on 08/06/2020
Countries researched: United States
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Recent meat shortage could offer opportunity for plant-based proteins

InsightsNow’s Clean Label Enthusiasts® research community claims to be prepared for meat shortages, due to the Coronavirus, by eating vegetarian or purchasing alternative meats
by InsightsNow, on 01/06/2020
Countries researched: United States
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What do consumers want to hear from brands right now?

Ongoing AMC Global study looks at consumer preferences regarding brand messaging and tone during COVID-19.
by AMC Global, on 12/06/2020
Countries researched: United States
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Perfect timing during a pandemic does not exist: How consumers feel about America reopening

Tenth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today.
by AMC Global, on 29/05/2020
Countries researched: United States
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Half of consumers changed or cancelled Memorial Day holiday plans due to COVID-19

Ninth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today.
by AMC Global, on 22/05/2020
Countries researched: United States
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COVID-19 B2B Study Executive Summary

InnovateMR conducted a study among 1,000 US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future. Download the Executive Summary to view the results among a variety of topics: -Perspectives on social distancing -Personal employment concerns -The impact of the pandemic on business health -Revenue outlook -Predictions for 2021 household income -Support from employers -Company activities put on hold -Company actions as a result of the pandemic -Perspectives on remote working -Security risks for companies -Childcare coordination & homeschooling challenges -Office policies over the next 12 months -Positive benefits of the pandemic -Future investment in technology & marketing -Business greetings in the future
by InnovateMR, on 02/06/2020
Countries researched: United States
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How will the recession impact your career and brand? 100 Innovative Insight Leaders Interviewed in 100 days since the crisis started.

One thing stood out more than anything else. The current economic impact of the crisis is a tsunami about to crash our shore in ways we have never seen before. This situation is much different from what we experienced in 2001 and 2008 and it requires marketers to ask a whole new set of questions, which I'll share below.
by Hotspex, on 02/06/2020
Countries researched: Brazil Canada France Germany United Kingdom United States
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COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands

The global community has been stunned by the rapid evolution of COVID-19 as it has spread from east to west and grown in its impact since the start of the year. China suffered most dramatically in January and February 2020, Europe and North America continue to deal with lockdowns, unemployment and closures. As some countries and states are starting to re-open, companies are gearing up for the “new normal”. Strategy Analytics often gets asked by the business community on what the future will be like after this pandemic. This report shares findings from research we conducted in the US, UK and China in March and April.
by Strategy Analytics, on 25/04/2020
Countries researched: China United Kingdom United States
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Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
by Ipsos, on 04/06/2020
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Main Street - K Street IntelligenSEER

The first edition of an intelligence report by Zogby Strategies, a well-known brand in the world of survey research. In this first edition of our report, we analyze three crucial questions that portend the future cultural and political landscape - they deal with ethical questions surrounding biometric tracking, on trusting mainstream scientists vs. non-mainstream scientists, and the overall mood regarding AI and robotics powered by 5G. Finally, we cover important trends in the news that offer further direction as to where American culture is headed. This is an online survey of 1,001 American likely voters with a margin of error +/- 3.2 percentage points for the overall sample. Demographics have a higher margin of error.
by John Zogby Strategies, on 08/06/2020
Countries researched: United States
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Coronavirus Data Tracker

Stay informed and take action: monitor and access what your customers are currently thinking and doing Access fast-turnaround data from the UK, US and other markets, from consumers or businesses. Whether you want to stay informed on attitudes and behaviours, or want to ask your customers a range of questions to enable decision making, we can connect you to the audience you need - fast. The survey and trackers offer daily and weekly insights into consumer and business perceptions at this unprecedented time. Plus, we've developed a suite of products to help you get ready to restart, in a world of new normals.
by Savanta, on 01/03/2017
Countries researched: China United Kingdom United States
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COVID-19 Consumer Study Wave 3 Executive Summary

Explore how the pandemic is shaping consumer trends in the US with our third study on the social and economic impact of COVID-19. Based on four Coronavirus Coping Cohorts, dive into how each group is approaching the "new normal."
by InnovateMR, on 14/05/2020
Countries researched: United States
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COVID-19 Consumer Study Wave 2 Executive Summary

InnovateMR conducted a study among 2,000 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.
by InnovateMR, on 23/04/2020
Countries researched: United States
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COVID-19 Consumer Study Wave 1 Executive Summary

For Wave 1 of our study InnovateMR conducted a study among 1,034 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world. Study Topics Include: [list] [*]Current physical & mental health [*]Personal financial impact [*]Local, state, and federal government response [*]New activities during COVID-19 [*]Delays in various activities during COVID-19 [*]Changes in spending habits during COVID-19 [*]Future activities and purchases planned following the COVID-19 pandemic [/list]
by InnovateMR, on 30/03/2020
Countries researched: United States
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Top 10 Trends to Watch Out for in the Restaurant Industry

The hospitality sector has hit rock bottom during the pandemic, especially the restaurant and food service industry. With changing landscape, the restaurant industry is now gearing up to be back in the game. But it won’t be that easy. While the lockdown might end, the industry would need to recontextualize its current business models and revolutionise itself to lure the customers.
by Thinking Hats Consumer Insights LLP, on 11/05/2020
Countries researched: India Netherlands Thailand United States
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Together Beyond COVID-19

The experience we are living through because of the epidemic COVID-19 is definitely new and unexpected for most of us. COVID-19 have definitely upset our habits, our daily life, our social relationships, the very way of working of many people, not only for the present time but likely for the future too.
by Dimensions Research & Marketing Consultancy, on 01/06/2020
Countries researched: Australia Italy Saudi Arabia United Arab Emirates United States
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Half of consumers changed or canceled Memorial Day holiday plans due to COVID-19

Ninth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today
by AMC Global, on 22/05/2020
Countries researched: United States
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Logica Research Releases New Research: “The Consumer Money Mindset in the Time of COVID-19”

New white paper developed to provide advice for brands in response to the pandemic’s impact on consumers’ financial lives
by Logica Research, on 08/04/2020
Countries researched: United States
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Trendwatch: Second look at consumer perceptions of retailers and brands during COVID-19

The eighth wave of the ongoing weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today.
by AMC Global, on 15/05/2020
Countries researched: United States
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Logica Research Releases Fourth Weekly Snapshot Report on Future of Money and Work During COVID-19

The fourth wave of a special weekly report snapshot of the Logica Research Future of Money Study was released today, looking at changes in the way people pay during the pandemic.
by Logica Research, on 08/04/2020
Countries researched: United States
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Seventh wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

People are snacking more during the pandemic, with salty snacks and baked goods seeing the biggest gains.
by AMC Global, on 08/05/2020
Countries researched: United States
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Sixth wave of weekly AMC Global study on consumer perceptions during COVID-19 released today

Research this week explores two topics: -Whether (and when) consumers will frequent various venues once they are open and available. -Changes in choice of alcoholic beverages to consume.
by AMC Global, on 01/05/2020
Countries researched: United States
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Impact of COVID-19 on Consumer Behaviour

Findings from our survey on the Impact of COVID-19 on consumers behaviour in 12 Asian markets & the US. Key areas covered include: Trusted Sources of Information, Impact on Media Consumption, Impact on both Online & Offline Shopping Behaviour, Impact on Product Purchase Factors & Impact on Daily Life & Society.
by Rakuten Insight Global, on 14/04/2020
Countries researched: China Hong Kong India Indonesia Japan Korea, Republic of Malaysia Philippines Singapore Taiwan Thailand United States Vietnam
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Retail Banking - Weekly Insights on the Impact of COVID-19

Consumer sentiment is changing day-to-day, so how can brands navigate successfully? Using real-time experience data on retail banking, we highlight the key insights over the last week. We aim to help marketers offer the best customer experience they can and continue to build their brand equity during this time of crisis.
by MESH Experience, on 27/03/2020
Countries researched: United Kingdom United States
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Social Scan of a Pandemic: Impact of Covid-19 on the English Speaking Population

Social listening report about the impact of Covid-19 on the English speaking population with focus on United States, United Kingdom, Canada, Australia, South Africa, Ireland, and New Zealand, covering topics like: - key issues / concerns in current conversations - impact of Covid-19 related fear on stock markets - personality profiles of people suffering from Covid-19 related anxiety and fear - potential behavioural changes in society post Covid-19
by Behavioural Economy, on 12/04/2020
Countries researched: Australia Canada Ireland New Zealand South Africa United Kingdom United States
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Logica Research Releases Third Weekly Snapshot Report on Future of Money and Work During COVID-19

The third wave of a special weekly report snapshot of the Logica Research Future of Money Study was released today. In this segment of the Future of Money study, Logica partnered with KNow Research for qualitative interviews to expand on the quantitative data collected.
by Logica Research, on 08/04/2020
Countries researched: United States
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InsightsNow releases ongoing study of change in clean living behavior in response to COVID-19

Research examines behaviors of Clean Label Enthusiasts during the pandemic by looking at previous, current and future mindsets, trade-offs, and motivators
by InsightsNow, on 09/03/2020
Countries researched: United States
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Logica Research Releases Second Weekly Snapshot Report on Future of Money and Work During COVID-19

The second wave of a special weekly report snapshot of the Logica Research Future of Money Study was released today.
by Logica Research, on 08/04/2020
Countries researched: United States
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Fourth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

Product availability issues are affecting consumer purchasing patterns, resulting in both lost sales as well as brand and product replacements
by AMC Global, on 17/04/2020
Countries researched: United States
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Third wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

Priorities are shifting during the COVID-19 pandemic with availability superseding price and brand name when purchasing food, beverage and household items.
by AMC Global, on 10/04/2020
Countries researched: United States
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The Emotional Impact of COVID-19 -- An Early Read

A qualitative study on the emotional impact of COVID-19 that provides insights into people's feelings, worries, coping mechanisms, adaptive behaviors during this crisis and their opinions about the future once the COVID-19 crisis is over. Additionally, the study reports on how consumers envision their lives will change after this crisis, what are they most grateful for and what are they most looking forward to do.
by ESL Insights, LLC, on 26/03/2020
Countries researched: United States
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Global Trends Report Special Edition: COVID-19

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.
by Dynata, on 17/03/2020
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#AskCint: Your pressing market research questions during COVID-19

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.
by Cint, on 28/04/2020
Countries researched: Australia China France Germany India Italy Japan South Africa Spain United Kingdom United States
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Coronavirus Weekly Tracker: how are people reacting to the pandemic

System1 Research started running a weekly 12-country tracker to capture consumers’ response to the pandemic. The data show the very latest insights on the impact COVID-19 is having on consumer behaviour and their response to advertising. The key points covered by this research are: How Coronavirus has impacted consumer feeling & behaviour around the world What impact Coronavirus has had on the results of System1's continuous Ad testing Will the impact of Coronavirus lead to a right-brained reset Which brands are responding well to the current market changes
by System1, on 29/04/2020
Countries researched: United Kingdom United States
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Signals #1: Understanding the Coronavirus crisis across the world

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
by Ipsos, on 13/03/2020
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Exploring what the ‘new normal’ might be post COVID-19

A Discover.ai exploration of the long term impact of isolation, loneliness and separation, and the implications for brands
by Discover.ai, on 06/04/2020
Countries researched: Australia China France Germany Hong Kong Italy Singapore Spain United Kingdom United States
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Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 09/04/2020
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Second wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today

The second wave of the weekly syndicated study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today. This week’s research focused on consumer behavior changes during the pandemic and consumer behavior predictions for after the pandemic subsides. The study this week asked consumers how COVID-19 has impacted current behavior and how consumers predict their behavior will change once the world moves into a “new normal” after the pandemic is considered over. The questions asked explored consumer’s current behavior and future behavior predictions in financial, shopping, health, social situations, as well as eating habits.
by AMC Global, on 06/04/2020
Countries researched: United States
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New ongoing AMC Global study: Effect of brand and retailer actions on consumer perceptions during COVID-19 pandemic

A new, ongoing syndicated study by AMC Global, an international custom market research firm specializing in launch strategies and brand tracking. The study will be produced in partnership with OpinionRoute, a leader in insights process management. The project launched this week with an examination of how company response to the COVID-19 pandemic has impacted consumer feelings toward the company.
by AMC Global, on 02/04/2020
Countries researched: United States
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"Word" War III: The Impact of COVID-19 on the Unconscious Mind

Our research sought to identify the unconscious metaphorical frames that shape individual perceptions of the COVID-19 crisis, and how these frames differ across generations. We learned that Gen Z views COVID-19 as a catastrophic force, while Baby Boomers interpret it as a prolonged journey. This has profound implications for how public health and other communications leaders can meaningfully engage these segments and effectively change behavior. Our report includes strategies to address these unconscious frameworks.
by Olson Zaltman & Derive One (Partnership), on 02/04/2020
Countries researched: United States
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Consumer Reactions to COVID-19

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.
by Toluna, on 08/04/2020
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COVID-19 as seen through Video Blogs

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.
by elementary-ai, on 29/03/2020
Countries researched: Australia China France Germany India Italy Spain United Kingdom United States
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People want borders closed as fear about COVID-19 escalates

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained
by Ipsos, on 14/03/2020
Countries researched: Australia Canada China France Germany India Italy Japan Russian Federation United Kingdom United States Vietnam
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