Coronavirus (Covid-19): Brazil

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.

The FutureBrand Country Index 2020 includes a swathe of questions relating to coronavirus, including qualitative and quantitative data on the domestic handling of the virus in respondents’ country of residence. For example, in the U.K., a small majority of respondents (28%) felt the government had handled the crisis “reasonably well”. Just 15% of respondents felt it had been handled “extremely well”, mirrored closely by the number who felt it had been dealt with “very badly” (17%).

As a data analytics company, we wanted to analyse consumer confidence across the globe regarding the impact and implications of the Coronavirus pandemic. Our objective was to see how the crisis will affect the way that consumers make choices in the future. We surveyed a nationally representative sample of 4,500 consumers across nine countries in various stages of the pandemic. Here are our insights into consumer confidence and optimism for the future. By identifying consumers' mindset, attitude and purchasing habits, we enable businesses to understand better economic and social changes. Study details: Countries: USA, Brazil, France, UK, Germany, Spain, Belgium, China, South Africa N=500 in each market, national representative Fieldwork: 29 May – 16 June 2020

The report provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.

The research provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.

One thing stood out more than anything else. The current economic impact of the crisis is a tsunami about to crash our shore in ways we have never seen before. This situation is much different from what we experienced in 2001 and 2008 and it requires marketers to ask a whole new set of questions, which I'll share below.

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

This is a large scale physician study in Latin American covering over 2200 doctors in 13 countries. showing data on their evaluation of public initiatives, hospital infrastructure, citizen awareness, patient profiles and future outlook. It provides a number of insights including evidence of a younger critical patient profile in Latin America than what is commonly reported for Europe and also a high proportion of patients with previous conditions (61%) thus providing useful data that can be used for decision makers to assess actions for reducing the death toll of the pandemic. The validity of the doctor opinions on effectiveness of public initiatives was validated by a post-survey check of the growth of the mortality rates 7 days after closing the survey. Those 5 countries which had a 90% or more support of the implemented policies by the medical community (namely Argentina, Costa Rica, Panama, Peru and Uruguay) achieved an average growth of less than half the one checked by the other 8 countries, based on WHO reported data.

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.