Coronavirus (Covid-19): Brazil

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. We are honoured to collate and present a growing selection of our sector's shared insights on the impact of the far-reaching and evolving Coronavirus crisis. Discover emerging Eureka’s below and learn more about how this health crisis is impacting public and consumer behaviour and sentiment.

C+T Report 2021: Happiness Reset

Twenty-twenty; the year that marked the beginning of a new decade ultimately resulted in a re-evaluation of our lives, our futures and the world we live in. At the center of this reset stood the global COVID-19 pandemic, but it was by no means the only causal factor. The pandemic has acted as a catalyst for behavioral change, accelerating slow-moving macro trends as well as creating entirely new ones. While the impact on human behavior can easily be exaggerated, it is undeniable that we are going through a dramatic alteration that will be looked back on as culturally pivotal. We could label 2020 as the new apocalypse. Yet, in the face of disaster, we also witnessed a revelation. The confinement of life in lockdown opened the door to new attitudes, behavior and values. 2020 not only forced us to stay inside, it also fundamentally changed how we seek and attain happiness. Leading to a fundamental ‘happiness reset’. So, what defines this post-2020 consumer, and what is the role for brands? This report uses a unique Human Drivers framework to capture how people are now seeking happiness and wellbeing, and how this is driving new behavior and expectations towards brands.
by InSites Consulting, on 07/11/2021
Read more

The FutureBrand Country Index 2020

The FutureBrand Country Index 2020 includes a swathe of questions relating to coronavirus, including qualitative and quantitative data on the domestic handling of the virus in respondents’ country of residence. For example, in the U.K., a small majority of respondents (28%) felt the government had handled the crisis “reasonably well”. Just 15% of respondents felt it had been handled “extremely well”, mirrored closely by the number who felt it had been dealt with “very badly” (17%).
by FutureBrand & QRi Consulting, on 07/09/2020
Read more

Discovering the new normal - COVID-19 Global Benchmark

The research provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.
by ARTIS Network, on 07/09/2020
Countries researched: Argentina Brazil Chile France Germany Italy Mexico Nigeria Poland Spain United States
Read more

Discovering the new normal - COVID-19 Global Benchmark

The report provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.
by ARTIS Network, on 10/06/2020
Countries researched: Argentina Brazil Chile France Germany Italy Mexico Nigeria Poland Spain United States
Read more

Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
by Ipsos, on 04/06/2020
Read more

How will the recession impact your career and brand? 100 Innovative Insight Leaders Interviewed in 100 days since the crisis started.

One thing stood out more than anything else. The current economic impact of the crisis is a tsunami about to crash our shore in ways we have never seen before. This situation is much different from what we experienced in 2001 and 2008 and it requires marketers to ask a whole new set of questions, which I'll share below.
by Hotspex, on 04/06/2020
Countries researched: Brazil Canada France Germany United Kingdom United States
Read more

Signals #3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 09/04/2020
Read more

Consumer Reactions to COVID-19

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.
by Toluna, on 08/04/2020
Read more

Signals #2: Understanding the Coronavirus crisis across the world

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 26/03/2020
Countries researched: Australia Brazil Canada China France Germany India Italy Japan Korea, Republic of Mexico United Kingdom Vietnam
Read more

Signals #1: Understanding the Coronavirus crisis across the world

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
by Ipsos, on 13/03/2020
Read more

Latin American Physician Survey on COVID-19

This is a large scale physician study in Latin American covering over 2200 doctors in 13 countries. showing data on their evaluation of public initiatives, hospital infrastructure, citizen awareness, patient profiles and future outlook. It provides a number of insights including evidence of a younger critical patient profile in Latin America than what is commonly reported for Europe and also a high proportion of patients with previous conditions (61%) thus providing useful data that can be used for decision makers to assess actions for reducing the death toll of the pandemic. The validity of the doctor opinions on effectiveness of public initiatives was validated by a post-survey check of the growth of the mortality rates 7 days after closing the survey. Those 5 countries which had a 90% or more support of the implemented policies by the medical community (namely Argentina, Costa Rica, Panama, Peru and Uruguay) achieved an average growth of less than half the one checked by the other 8 countries, based on WHO reported data.
by Fine Research, on 04/03/2020
Countries researched: Argentina Brazil Chile Colombia Costa Rica Dominican Republic Ecuador Guatemala Mexico Panama Peru Uruguay Venezuela
Read more

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

As a data analytics company, we wanted to analyse consumer confidence across the globe regarding the impact and implications of the Coronavirus pandemic. Our objective was to see how the crisis will affect the way that consumers make choices in the future. We surveyed a nationally representative sample of 4,500 consumers across nine countries in various stages of the pandemic. Here are our insights into consumer confidence and optimism for the future. By identifying consumers' mindset, attitude and purchasing habits, we enable businesses to understand better economic and social changes. Study details: Countries: USA, Brazil, France, UK, Germany, Spain, Belgium, China, South Africa N=500 in each market, national representative Fieldwork: 29 May – 16 June 2020
by Boobook, on 16/06/2002
Countries researched: Belgium Brazil China France Germany South Africa Spain United Kingdom United States
Read more

piwik