Coronavirus (Covid-19): Germany

The coronavirus is one of our modern day's greatest global, human challenge. Now more than ever, access to evidence about the health and socio-economic impact is key to inform the general public and decision-takers in a moment of crisis. The need for evidence-based decision-making has never been greater. We are honoured to collate and present a growing selection of our sector's shared insights on the impact of the far-reaching and evolving Coronavirus crisis. Discover emerging Eureka’s below and learn more about how this health crisis is impacting public and consumer behaviour and sentiment.

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

As a data analytics company, we wanted to analyse consumer confidence across the globe regarding the impact and implications of the Coronavirus pandemic. Our objective was to see how the crisis will affect the way that consumers make choices in the future. We surveyed a nationally representative sample of 4,500 consumers across nine countries in various stages of the pandemic. Here are our insights into consumer confidence and optimism for the future. By identifying consumers' mindset, attitude and purchasing habits, we enable businesses to understand better economic and social changes. Study details: Countries: USA, Brazil, France, UK, Germany, Spain, Belgium, China, South Africa N=500 in each market, national representative Fieldwork: 29 May – 16 June 2020
by Boobook, on 16/06/2002
Countries researched: Belgium Brazil China France Germany South Africa Spain United Kingdom United States
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Discovering the new normal - COVID-19 Global Benchmark

The report provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.
by ARTIS Network, on 10/06/2020
Countries researched: Argentina Brazil Chile France Germany Italy Mexico Nigeria Poland Spain United States
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Discovering the new normal - COVID-19 Global Benchmark

The research provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.
by ARTIS Network, on 10/06/2020
Countries researched: Argentina Brazil Chile France Germany Italy Mexico Nigeria Poland Spain United States
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Vulnerability and COVID-19: How Pandemic Times are Shaping the Views of Global HCPs, Patients and Caregivers

The prevalence of the pandemic has changed the value that healthcare workers have in society and the importance of their needs for almost every human being. In order to move forward, everyone must work together (governments, pharmaceutical companies, employers and individuals) to respond to the crisis and put the health and safety of consumers, HCPs, patients and employees first. The rubric for reputational and brand success has changed where Empathy, Patience, Support and Cooperation may be the new characteristics of success.
by FleishmanHillard, on 03/04/2020
Countries researched: China Germany Italy Korea, Republic of United Kingdom United States
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COVID-19 Mindset: How Pandemic Times are Shaping Global Consumers

In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means the choices they make now will reverberate in consumers’ purchase decisions and workers’ employment decisions for years beyond the pandemic.
by FleishmanHillard, on 03/04/2020
Countries researched: China Germany Italy Korea, Republic of United Kingdom United States
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HCP Sentiment Study Series - Part 3: Timing for physician bounce back to pre-pandemic patient activity levels & how this impacts HCP access

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.
by Sermo, on 08/05/2020
Countries researched: China France Germany Italy Japan Spain United Kingdom United States
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How will the recession impact your career and brand? 100 Innovative Insight Leaders Interviewed in 100 days since the crisis started.

One thing stood out more than anything else. The current economic impact of the crisis is a tsunami about to crash our shore in ways we have never seen before. This situation is much different from what we experienced in 2001 and 2008 and it requires marketers to ask a whole new set of questions, which I'll share below.
by Hotspex, on 08/05/2020
Countries researched: Brazil Canada France Germany United Kingdom United States
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Covid-19 Report June | Attitude, behaviour & advertising

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour. This report represents the public opinion of the three countries.
by DVJ Insights, on 04/06/2020
Countries researched: Germany Netherlands United Kingdom
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Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
by Ipsos, on 04/06/2020
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The day after - 1st observations after the ease of restrictions in Germany

We are all struggling to understand what a post COVID19 world will look like. Of course, this phase isn’t even with us yet, but at least we can begin to see what has been impacted and how, with the ease of the lockdown. In this paper, one of the countries that has had limitations eased is Germany – since the beginning of May. We aim to deliver the first observations on the changes (or not) in online behaviours. On observing web navigation data, we can start to draw a comparison between the online behaviour during and after lockdown.
by respondi, on 19/05/2020
Countries researched: Germany
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respondi #stayhome diary #8 - Do our eating habits differ during lockdown? Episode 3: Germany.

Our previous lockdown diaries focused on how the eating habits of both the French and British have changed during lockdown. Overall, in France and the UK, the changes to eating habits were very similar; out of necessity or fun, new people visited recipe website. Which kinds of recipes were being searched? They were either more basic than usual or recipes derived to offer pleasure in eating. Today, we take a look at Germany1, have they changed their eating habits and how? We focused on 4 German recipes websites. During lockdown, they all have seen a significant increase in visitors: gutekueche.de (+73% increase in number of visits), backenmachtgluecklich.de (+47,1%), essen-und-trinken.de (+25,6%), kochbar.de (11,0%). But the increase in number of visitors is far more limited.
by respondi, on 26/04/2020
Countries researched: Germany
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Should we adjust our advertising in times of the Corona crisis?

Based upon our own research we have found that consumers think that advertisers should advertise less and change their communication based upon Corona. Many advertisers responded and use the current COVID-19 situation to address a current need or show sympathy towards society. In order to get the full picture DVJ tested over 100 TV commercials and online video ads in three markets (the UK, the Netherlands and Germany) that addresses the Corona situation. The results show that ads that were used in the past still work well. Addressing the Corona situation is difficult and only a few advertisers were able to generate more impact. Most advertisers did not!
by DVJ Insights, on 07/04/2019
Countries researched: Germany Netherlands United Kingdom
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Global Trends Report Special Edition: COVID-19

This report explores the changes in consumer attitudes and behaviours brought on by the COVID-19 pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned first-party data set in the industry, to help you understand changes in consumer behaviours and attitudes during the COVID-19 pandemic. In uncertain times, this special edition will deliver the insights you need to help make the best decisions as consumer trends evolve in response to the circumstances.
by Dynata, on 17/03/2020
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#AskCint: Your pressing market research questions during COVID-19

We know that there are some fundamental concerns right now that are directly impacting our jobs as researchers. Uncovering the right insights is vital in order to avoid costly missteps in a time when scrutiny - and emotions - are high. Based on the questions you asked us before this session, JD Deitch (COO, Cint) will dive into how our swiftly changing global situation is affecting key market research strategies. Specifically he will address: - Research design - Sampling methodology - Technology strategies - Supply and demand dynamics - Respondent behaviour JD will be using Cint’s domain knowledge, on-the-job experience and data from the Cint platform to help inform our market research community during these unpredictable times.
by Cint, on 28/04/2020
Countries researched: Australia China France Germany India Italy Japan South Africa Spain United Kingdom United States
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What is the current climate for innovations?

From research among over 1,000 marketers in 3 countries, we know how important innovation is for the success and growth of a company. We also know that the coronavirus has changed the world, at least for the short term, tremendously and companies should do something. However, the question is whether the current situation requires new products, or whether we can look at innovation from the traditional principles and ideas. For that reason, we have studied 90 concepts at DVJ (in 3 countries, the UK, Netherlands and Germany with 30 innovations per country) to find out the secret behind innovating during the corona crisis. This report focuses on a meta-study to better understand innovation success during corona.
by DVJ Insights, on 30/04/2020
Countries researched: Germany Netherlands United Kingdom
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Signals #2: Understanding the Coronavirus crisis across the world

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
by Ipsos, on 26/03/2020
Countries researched: Australia Brazil Canada China France Germany India Italy Japan Korea, Republic of Mexico United Kingdom Vietnam
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Signals #1: Understanding the Coronavirus crisis across the world

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
by Ipsos, on 13/03/2020
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Exploring what the ‘new normal’ might be post COVID-19

A Discover.ai exploration of the long term impact of isolation, loneliness and separation, and the implications for brands
by Discover.ai, on 06/04/2020
Countries researched: Australia China France Germany Hong Kong Italy Singapore Spain United Kingdom United States
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Consumer Reactions to COVID-19

Consumer Reactions to COVID-19 looks at how consumers in 18 countries are reacting to the impact that coronavirus is having on their lives, from satisfaction to security to coping habits.
by Toluna, on 08/04/2020
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COVID-19 as seen through Video Blogs

This is a continuous, living exercise to understand how people are reacting to the Coronavirus pandemic.
by elementary-ai, on 29/03/2020
Countries researched: Australia China France Germany India Italy Spain United Kingdom United States
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People want borders closed as fear about COVID-19 escalates

A majority of people across 12 nations think the borders of their country should be closed until the coronavirus outbreak is contained
by Ipsos, on 14/03/2020
Countries researched: Australia Canada China France Germany India Italy Japan Russian Federation United Kingdom United States Vietnam
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