While almost everyone nowadays agrees that changes after the pandemic are almost inevitable, studies show that different countries will face different aftermath based on their beliefs, their politics and culture. At Institute for market and media research, Mediana, we wanted to find out the predictions of local and global changes for three countries in the region - Slovenia, Croatia and Serbia. As the study results below suggest, the expectation of change is quite different among countries and also on the local and global level in general.
Why was the research conducted?Research offers insight into expectations for the region and the world after COVID-19 pandemic. It unveils people's needs while also shedding some light on the social and cultural differences among the three countries - Slovenia, Croatia and Serbia.
How was the research conducted?Research was conducted in all three countries via Mediana Online Panel (CAWI).
What are the key findings of the research?All in all, research suggests that Slovenian citizens really expect much more changes in their country then Croats and Serbs do. This can probably be somewhat attributed both to the fact that Slovenia is historically more prone to changes and citizens more willing to face the unexpected. This can be seen as an opportunity for companies that were preparing to make large changes and for those thinking of entering the market. The mindset of expecting large shifts will make the citizens more willing to embrace change in any shape or form. On the other hand, citizens of Croatia and Serbia expect the prevalence of status quo.
Contributor's Name: Maša Muster