People are snacking more during the pandemic, with salty snacks and baked goods seeing the biggest gains.
Why was the research conducted?The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.
How was the research conducted?Weekly polling of U.S.-based general population of primary purchasers age 21+.
What are the key findings of the research?Key findings for the week of May 11:
-Ninety-eight percent of consumers have been snacking during the COVID-19 pandemic, and 47% say they are snacking more overall since the pandemic.
-Forty-two percent of consumers say they are eating more salty snacks and baked goods now than before COVID-19; 31% are eating more ice cream; 30% are eating more candy.
-Forty percent of consumers report they are snacking more between lunch and dinner, while 41% say they are snacking more throughout the day.
-Top reasons for snacking during COVID-19 are to satisfy cravings (59%), satisfy hunger (44%) and for taste or flavor (43%).
Contributor's Name: Michelle Andre