Why was the research conducted?To support the decisions of the National Public Health Emergency Team (NPHET) in the Department of Health coordinating health services responses to Covid-19.
How was the research conducted?It is conducted every Monday and Thursday. The questionnaire is approved firs thing on Monday morning and Thursday morning with inputs from the Department of Health and other specialist advisors. A link to the survey is sent by sms at 10am to Amárach's SmartPoll panel (representative of the Irish adult population), respondents reply by 12 noon, the tables are provided to the Amárach executive team working on the project and the results are reported in PowerPoint format to the Department of Health by 3pm. The Department publishes the research twice a week on the gov.ie website.
What are the key findings of the research?The research shows that public health communications can have a powerful impact on consumer behaviour, moreover it shows that consumers intend to continue with many of the behaviours they have adopted even after the public health emergency is over.
Contributor's Name: Gerard O