Luth Research looked at the eCommerce behaviors from 2019 and March 2020, the month marking the biggest impact from COVID-19 to date. The data is based on our technology, ZQ Intelligence™, which passively captures how people shop and spend time on computers and mobile devices. In this ebook you will learn: New moment of truth and how it has changed Comparisons between grocery and mass retailers (such as Amazon, Walmart, Instacart, etc.) during 2019 and March of 2020 Specific opportunities for brands and retailers during this time
Why was the research conducted?COVID-19 presents a clear disruption on many fronts of our life. People’s health, financial wellbeing, political outlook, and day to day normalcy are suddenly at risk and uncertain. There is an on-going question about if things would ever return to “normal”, and if changes in consumer behaviors induced by the current events would take hold and stay.
How was the research conducted?At Luth Research, we’ve looked at the eCommerce behaviors from 2019 and March 2020, the month marking the biggest impact from COVID-19 to date. The data is based on the company’s ZQ Intelligence™, a technology passively capturing how people shop and spend time on computers and mobile devices. These comparative insights illuminate the new moment of truth where online behaviors are more deeply ingrained and not easily changeable despite an event with vast influences such as COVID-19. These insights also offer opportunities for brands and retailers to build brand equity and play the long game.
What are the key findings of the research?We need to go beyond expressing the sentiment of “we are in this together”. Consumers now want to see actions. Brands and retailers can become or continue to be relevant by solving for the efficiency need, being sensitive who has changed the most, and engaging on the shopping features that are important to the shoppers.
Contributor's Name: Janeen Hazel