Trendwatch: Second look at consumer perceptions of retailers and brands during COVID-19

AMC Global
on 15/05/2020

The eighth wave of the ongoing weekly study by AMC Global (an international custom market research firm specializing in launch strategies and brand tracking) and OpinionRoute (a leader in insights process management) was released today.

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

How was the research conducted?

Weekly polling of U.S. based general population primary purchasers.

What are the key findings of the research?

  • Retailers: Fewer are feeling more positive about CVS’s responses to COVID-19 (down from 43% from late March to 33% this week) and Amazon has an increase in more negative perceptions (11% week 1 to 20% this week).
  • CPG: Consumer perceptions of all companies are largely unchanged from late March.
  • utomotive: Positive consumer perceptions of Tesla's response are down since late March, from 28% to 19%.

Full research:

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Contributor's Name: Michelle Andre