The Impact of COVID-19 on The Fitness Regime and Engagement with Online Fitness Content

While the lockdown has persistently influenced consumers to adapt to the new-normal, Thinking Hats unearths insights to assess the impact of lockdown on the consumer’s fitness regime, and their acceptance of online fitness apps in these times

Why was the research conducted?

To gauge the impact of the lockdown on Fitness regimes

How was the research conducted?

Thinking Hats through its Proprietary Digital Platform 'APPtitude’ conducted a survey targeting individuals across metros belonging to NCCS A1,A2, A3
Individuals responded to the survey via. a web-based link provided to them.

What are the key findings of the research?

  • Undeterred by the unprecedented times, 2/3rd of Health Enthusiasts are still exercising at least 4-5 times in a week
  • For Fitness Content, Health Enthusiasts are hooked to YouTube (81%) followed by Facebook (55%).
  • Fitness Apps Are Not Far Behind, majority (90%) Of the Health Enthusiasts Are Familiar with One Or More Fitness Apps


55% have either downloaded a fitness App or planning to download one in the near future. The most recalled apps were:
  • SHILPA SHETTY - YOGA AND FITNESS - 75%
  • CURE.FIT - 62%
  • NIKE TRAINING CLUB - 45%
  • FITTR - 30%
  • YOGA STUDIO – MIND AND BODY – 23%


  • While Yoga is trending among Women (90%) on Fitness Apps, Men lean towards Weight Training (65%)
  • After Lockdown, the percentage of fitness app users has increased drastically by 58%
  • More than 52% of the Fitness App Users plan to continue leveraging Digital Fitness Services even after Lockdown, suggesting that Digitalization of Fitness Industry could be the Next Big Trend!

Full research:

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