Region pessimistic about the future, but this does not seem to be affecting happiness and satisfaction of citizens

As the COVID-19 epidemic winds down, the aftermath is slowly beginning. As pessimistic predictions by economists and politicians are moving into mass media, the public is becoming more and more concerned what awaits our world in the following months and years. At Institute for market and media research, Mediana, we wanted to measure the expectations for the future of citizens in three countries in the region - Slovenia, Croatia and Serbia. They were posed a number of questions regarding their personal financial situation, savings, happiness and predictions for the economy and unemployment following the COVID-19 epidemic.

Why was the research conducted?

We wanted to measure the expectations for the future of citizens in three countries in the region - Slovenia, Croatia and Serbia. They were posed a number of questions regarding their personal financial situation, savings, happiness and predictions for the economy and unemployment following the COVID-19 epidemic.

How was the research conducted?

CAWI via Mediana online panels (all three countries)

What are the key findings of the research?

Research shows general pessimism regarding financial future in all three countries. People expect their financial situation will worsen and the unemployment rates will be soaring. Regardless, the citizens remain quite happy and satisfied with their lives in general.

Additional resources:

Key research findings
Contributor's Name: Maša Muster
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