Together Beyond COVID-19

The experience we are living through because of the epidemic COVID-19 is definitely new and unexpected for most of us. COVID-19 have definitely upset our habits, our daily life, our social relationships, the very way of working of many people, not only for the present time but likely for the future too.

Why was the research conducted?

The purpose of this study is to provide to Companies, Media or Institutions just hints on the issues that should be probed in future in-depth ad-hoc studies in order to get detailed information aimed to cope efficiently with the incoming and changing world scenario.
The results of this international survey provide a picture of a world that will go slowly back to “normality” and that likely will change part of its behaviors and habits.

How was the research conducted?

Online survey were conducted across 6 markets where the results presented in this study (conducted by The Research Alliance network - intend to show briefly under which aspects behaviors and habits of people living in different countries of the world (Australia, Italy , KSA, UAE, UK, USA) have changed and will likely change in the future.

What are the key findings of the research?

There is a general perception (felt by more than two thirds of respondents) that SME’s and families are the subjects that will suffer more from this epidemic and from the subsequent decisions of the government aimed to contain it. Actually the large majority of respondents think that the current crisis will be worse
than the 2008 financial one.
In our opinion the overall effects of this crisis will likely affect also the political situation in some country or the relationship among countries, as it happened in 2008/9.

Is not unexpected that in a period of lockdown respondents have increased their purchase of categories more
linked to the necessity of
  • staying at home: food, beverage, household products
  • personal and house care: household products, personal care, medicines

In this period many respondents have changed their shopping behavior and tend to do their shopping of the above products through local pick-up (less significant in the UK) or online.
In our opinion local pick-up is a service that retail could carry on in a systematic way even in the future

No surprise that eating out and shopping of travels and vacations dramatically decreased, but it is noteworthy that many respondents (in some cases around 50%) state they will reduce in the near future (or even forever)
eating out, travels for vacations, going to cinema, malls, etc.
Take away should probably be one of the services to be implemented by restaurants at least in the short term
On the other side a similar share of respondents say that eating out and planning travels and vacations are among the first things they will do when the crisis will be over

In order to prevent the infection, most of respondents do not use public transportation and a significant
share of them (from 23% to 63%) work from home.
This is a behavior that, in our opinion, could continue partially even after the crisis is over, (fear of getting infected won’t disappear soon), i.e.. an issue that both public administration and private companies should seriously take into consideration and study before proceeding to future initiatives
Actually many respondents state that even in the future they will work more from home.

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Contributor's Name: Malik Shamim