Floor Cleaners Usage Behavior Research during lockdown

With the outbreak of coronavirus across the globe, there’s heightened hygiene and sanitation practices and measures taken by consumers to keep their environment clean and safe. Thinking Hats analysed the emerging behavioural trends in this category.

Why was the research conducted?

To gauge behavioural shift on floor cleaners usage due to coronavirus outbreak.

How was the research conducted?

Thinking Hats through its Proprietary Digital Platform 'APPtitude’ conducted a survey targeting females across metros belonging to NCCS A & B
Individuals responded to the survey via. a web-based link provided to them.

What are the key findings of the research?

MOST CONSUMERS FEEL THAT CLEANING THEIR HOUSE FLOOR TWICE A DAY, WILL KEEP THEM ‘SAFER’
This change of behavior was seen more in households belonging to NCCS B (67%) compared to NCCS A (40%)
LIZOL & DOMEX WERE THE MOST PREFERRED BRANDS
Other brands mentioned
Presto | Paxclean | Cleenz | Thinksafe | Pine Sol | Ricsil | Germi X

INTERESTINGLY, 33% ADDED DETTOL PRODUCTS TO THEIR WASH WATER, DUE TO ITS PERCEIVED ANTIBACTERIAL VALUE

56% CONSUMERS HAVE STRONG CONVICTION IN THEIR FLOOR CLEANER’S ABILITY TO KILL COVID-19
  • Overall, 86% females believe that floor cleaners are effective against various germs & virus
  • However, the belief decreases by almost 30% when asked if their existing floor cleaners would be effective against Covid-19
  • Females from NCCS B have slightly more faith in floor cleaner's effectiveness against Covid-19
  • WHOPPING 2/3rd BELIEVE IN BRAND CLAIM
    This belief was slightly more among older females aged 35-45 years & NCCS B


NATURAL AGENTS PERCEIVED TO ENHANCE CLEANING CREDIBILITY
  • Lemon
  • Neem
  • Salt
  • Washing Soda
  • Vinegar
  • Aloe Vera


FRAGRANCE OF CLEANLINESS
  • Lemon | Rose | Jasmine | Lavender

Full research:

Access full research
piwik