Snacking Behaviour during COVID-19

Amidst the lockdown and limited access to outside food, there’s a notable shift in the consumer’s food consumption habits. Thinking Hats shares insights on Snacking Behaviour in metropolitan cities during the lockdown

Why was the research conducted?

To assess a behavioural shift in Snacking habits

How was the research conducted?

Thinking Hats through its Proprietary Digital Platform 'APPtitude’ conducted a survey targeting individuals across metros belonging to NCCS A1, A2, A3
Individuals responded to the survey via. a web-based link provided to them.

What are the key findings of the research?

Overall, FREQUENCY of snacks consumption during lockdown has INCREASED. Whereas, VARIETY in snack consumption has DECLINED
  • Snacking Behaviour closely followed sleep patterns and saw subsequent changes during lockdown
  • Early morning snacking has reduced, whereas, snacking in the late afternoon has increased. Early evening snacks timing has moved ahead to late evening
  • nterestingly, ‘THE FIFTH MEAL’ OR MIDNIGHT SNACKING BEHAVIOUR has strongly emerged across cities
  • Points of purchase for snacks decreased during lockdown. Local Kirana/retail stores emerged as the sole access point for snacks
  • 72% are aware about HEALTHY SNACKS brands, whereas only 31% ever tried it. Higher awareness in Bangalore
  • Word of Mouth is the major source of awareness for healthy snacks
  • Few Healthy Snacks brands that were recalled at an aided level are Snackible, Snackit, OrgTree, Yogabar and WIMWI Foods

Full research:

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