Amidst the lockdown and limited access to outside food, there’s a notable shift in the consumer’s food consumption habits. Thinking Hats shares insights on Snacking Behaviour in metropolitan cities during the lockdown
Why was the research conducted?
To assess a behavioural shift in Snacking habitsHow was the research conducted?
Thinking Hats through its Proprietary Digital Platform 'APPtitude’ conducted a survey targeting individuals across metros belonging to NCCS A1, A2, A3Individuals responded to the survey via. a web-based link provided to them.
What are the key findings of the research?
Overall, FREQUENCY of snacks consumption during lockdown has INCREASED. Whereas, VARIETY in snack consumption has DECLINED- Snacking Behaviour closely followed sleep patterns and saw subsequent changes during lockdown
- Early morning snacking has reduced, whereas, snacking in the late afternoon has increased. Early evening snacks timing has moved ahead to late evening
- nterestingly, ‘THE FIFTH MEAL’ OR MIDNIGHT SNACKING BEHAVIOUR has strongly emerged across cities
- Points of purchase for snacks decreased during lockdown. Local Kirana/retail stores emerged as the sole access point for snacks
- 72% are aware about HEALTHY SNACKS brands, whereas only 31% ever tried it. Higher awareness in Bangalore
- Word of Mouth is the major source of awareness for healthy snacks
- Few Healthy Snacks brands that were recalled at an aided level are Snackible, Snackit, OrgTree, Yogabar and WIMWI Foods