For Wave 1 of our study InnovateMR conducted a study among 1,034 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world. Study Topics Include: [list] [*]Current physical & mental health [*]Personal financial impact [*]Local, state, and federal government response [*]New activities during COVID-19 [*]Delays in various activities during COVID-19 [*]Changes in spending habits during COVID-19 [*]Future activities and purchases planned following the COVID-19 pandemic [/list]
Why was the research conducted?
InnovateMR conducted a study among 1,034 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.How was the research conducted?
National study among 1,034 US consumers.18+
Length of Interview = 21 Min (mobile & desktop)
Sample was census balanced by age, gender, region, ethnicity, income, education, and employment status.
Wave 1 field dates: March 26th – 30th, 2020
InnovateMR supplied the sample using our proprietary panel — PointClub™
Insight by Design (survey design) & APSI data (coding)
What are the key findings of the research?
Study Topics Include:- Current physical & mental health
- Personal financial impact
- Local, state, and federal government response
- New activities during COVID-19
- Delays in various activities during COVID-19
- Changes in spending habits during COVID-19
- Future activities and purchases planned following the COVID-19 pandemic
Full research:
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Contributor's Name: Lisa Wilding-Brown