COVID-19 Consumer Study Wave 1 Executive Summary

InnovateMR
on 30/03/2020

For Wave 1 of our study InnovateMR conducted a study among 1,034 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world. Study Topics Include: [list] [*]Current physical & mental health [*]Personal financial impact [*]Local, state, and federal government response [*]New activities during COVID-19 [*]Delays in various activities during COVID-19 [*]Changes in spending habits during COVID-19 [*]Future activities and purchases planned following the COVID-19 pandemic [/list]

Why was the research conducted?

InnovateMR conducted a study among 1,034 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.

How was the research conducted?

National study among 1,034 US consumers.
18+
Length of Interview = 21 Min (mobile & desktop)
Sample was census balanced by age, gender, region, ethnicity, income, education, and employment status.
Wave 1 field dates: March 26th – 30th, 2020
InnovateMR supplied the sample using our proprietary panel — PointClub™
Insight by Design (survey design) & APSI data (coding)

What are the key findings of the research?

Study Topics Include:
  • Current physical & mental health
  • Personal financial impact
  • Local, state, and federal government response
  • New activities during COVID-19
  • Delays in various activities during COVID-19
  • Changes in spending habits during COVID-19
  • Future activities and purchases planned following the COVID-19 pandemic

Full research:

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Contributor's Name: Lisa Wilding-Brown
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