COVID-19 Consumer Study Wave 2 Executive Summary

InnovateMR
on 23/04/2020

InnovateMR conducted a study among 2,000 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.

Why was the research conducted?

InnovateMR conducted a study among 2,000 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.

How was the research conducted?

National study among 2.000 US consumers.
18+
Length of Interview = 21 Min (mobile & desktop)
Sample was census balanced by age, gender, region, ethnicity, income, education, and employment status.
Wave 2 field dates: April 17th – 23th, 2020
Wave 3 field dates: May 6th – May 14th, 2020
InnovateMR supplied the sample using our proprietary panel — PointClub™

What are the key findings of the research?

Survey topics:
  • Current physical & mental health
  • Personal financial impact
  • Local, state, and federal government response
  • Confidence in healthcare & screening
  • Trust in information sources
  • Perspective on social distancing
  • Educational disruption
  • Activities during COVID-19
  • Delays in various activities during COVID-19
  • Future activities and purchases planned following the COVID-19 pandemic

Full research:

Access full research
Contributor's Name: Lisa Wilding-Brown
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