COVID-19 Consumer Study Wave 3 Executive Summary

InnovateMR
on 14/05/2020

Explore how the pandemic is shaping consumer trends in the US with our third study on the social and economic impact of COVID-19. Based on four Coronavirus Coping Cohorts, dive into how each group is approaching the "new normal."

Why was the research conducted?

Explore how the pandemic is shaping consumer trends in the US with our third study on the social and economic impact of COVID-19. Based on four Coronavirus Coping Cohorts, dive into how each group is approaching the "new normal."

How was the research conducted?

National study among 1,992 US consumers.
18+
Length of Interview = 21 Min (mobile & desktop)
Sample was census balanced by age, gender, region, ethnicity, income, education, and employment status.
Wave 3 field dates: May 6th – May 14th, 2020
InnovateMR supplied the sample using our proprietary panel — PointClub™ — as well as conducted the programming services and analysis, in partnership with the LRW Group.

What are the key findings of the research?

Based on four Coronavirus Coping Cohorts, dive into how each group is approaching the "new normal."
  • Which segments will be the first to re-enter the economy?
  • How are opinions on social distancing changing?
  • -How is confidence in government and business response evolving?
  • What companies are getting it right, and who is missing the mark, according to consumers?

Full research:

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Contributor's Name: Lisa Wilding-Brown
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