We are all struggling to understand what a post COVID19 world will look like. Although, we are still very much in the here and now with COVID19, we can already begin to see, with the ease of the lockdown, how and what impact it will have on our lives. In this paper, we look at France, which since 11th of May, has eased the lockdown restrictions. We aim to deliver the first observations on the changes (or not) in online behaviour.
Why was the research conducted?To deliver the first observations on changes in online behaviour in France after the ease of the lockdown.
How was the research conducted?Since 2016, a percentage of our French panel has accepted to share their navigation/app usage data with us. They all have installed a software/an app which monitors their online activities. Here we compared the measures obtained since the 1st of March 2020, national representative sample (gender, age) n=1983, data from desktop and mobile (besides apps).
What are the key findings of the research?We can already state that some trends revealed by the lockdown are still very much valid: DIY, cooking, self-training are still trending activities. Will they be part of the “new normal”?
Contributor's Name: François Erner