Main Street - K Street IntelligenSEER

John Zogby Strategies
on 08/06/2020

The first edition of an intelligence report by Zogby Strategies, a well-known brand in the world of survey research. In this first edition of our report, we analyze three crucial questions that portend the future cultural and political landscape - they deal with ethical questions surrounding biometric tracking, on trusting mainstream scientists vs. non-mainstream scientists, and the overall mood regarding AI and robotics powered by 5G. Finally, we cover important trends in the news that offer further direction as to where American culture is headed. This is an online survey of 1,001 American likely voters with a margin of error +/- 3.2 percentage points for the overall sample. Demographics have a higher margin of error.

Why was the research conducted?

The Zogby poll has for several decades utilized poll questions to project American culture and the political landscape. As astute observers of polling data, we knew by the end of 2019 that 2020 would be a tumultuous year and decided to chronicle the coming changes in the form of an intelligence report.

How was the research conducted?

Online survey utilizing EMI - a long-standing affiliate - and leader in the field of online survey sampling.

What are the key findings of the research?

Americans are split over whether to trust elite/mainstream scientists vs. independent voices in science
Americans are split over whether AI/Robotics powered by 5G as a threat to human civilization or a leap forward for humanity.
Americans are by and large sceptical of biometric tracking ID even if it could prevent another pandemic.

Full research:

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Contributor's Name: Jeremy Zogby
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