Covid-19 Report June | Attitude, behaviour & advertising

DVJ Insights
on 04/06/2020

DVJ has been measuring to what extent people in the Netherlands, the United Kingdom and Germany are worried about the coronavirus and which measures are taken. We have also been measuring which consequences this has for people’s purchasing behaviour. This report represents the public opinion of the three countries.

Why was the research conducted?

DVJ Insights has been following the attitude, behaviour and opinion of people in the United Kingdom, Germany and the Netherlands, since the beginning of March. The regularly published reports focus on general attitude, purchase behaviour, influence on consumers, advertising and innovation during the crisis, including comparisons between countries.

How was the research conducted?

The sample for this study consists of over 500 people per measurement, per country (Germany, the Netherlands and the United Kingdom). This number is large enough for reliable results. In addition, a representative sample by gender and age, education level and region were used.

What are the key findings of the research?

The number of people worrying about the coronavirus is slowly decreasing over time for the Netherlands and Germany. In the UK, the worry about the coronavirus stays roughly the same. The slightly decreasing worries in NL and GE reflect in peoples’ behaviour since less Dutch and German people are avoiding contacts anymore. The purchase of facemasks has increased, caused by a recommendation or obligation by the government. Peoples’ behaviours are slightly changing in comparison to the beginning of the corona crisis. In all three countries physical exercises such as cycling, running and working out, are still done less frequently than indoor activities. However, we do see that people are doing relatively more of these physical activities than two months ago and people are relatively less often reading books or playing games.
The coronavirus influences peoples’ spendings. Over the past weeks, one-third of the Dutch and German people and half of the people living in the UK have spent less money. Roughly a third of people are also planning to make a list of expenses that they wish to cut back on. The impact of the coronavirus on the summer holiday planning has increased even further. In comparison to two months ago, +20% of the people have cancelled/delayed their summer holidays or are intending to, equating to 54% of the Dutch people, 73% of the German people and 81% of the people living in the UK. Also, media behaviour has changed as a result of this Corona crisis. People are still using more media than before and mainly by watching more television and looking at online news sites. In the Netherlands and in Germany, media usage is somewhat lower than two months ago. The most liked advertisements in all three countries are advertisements from retailers. Other types of brands are barely mentioned, in line with previous research of DVJ. People only remember advertisements that respond to the corona crisis if they match existing memory structures.

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