The impact of the coronavirus pandemic is transversal to the entire population of the world, forever changing their way of life. In Córdoba (Argentina), after more than two months in quarantine, Perspectivas Sociales and Romero Victorica carried out a study during the month of May, which allowed them to read what is happening in people's lives and understand what the return to the new normal will be like.
Why was the research conducted?The objective of this study is to provide valuable information that allows us to reconstruct action strategies for these complicated times. Especially useful to marketing and advertising agencies, trade and services.
How was the research conducted?Online quantitative probabilistic survey to Gran Córdoba (Argentina) residents, between 18 and 75 years old and minimum primary studies.
Sample: Multi-stage probabilistic over own database
Sample size: 372 cases
Error range: +-5%
Data collection tool: Structured survey with closed questions
Data collection date: May 18th to May 24th
What are the key findings of the research?Using cluster analysis we were able to identify three different segment of citizens characterized by the way they are facing the pandemic, lockdown and its economic impact. And mainly, to foresee the way they are going to behave in the near future and new normal.
Contributor's Name: Josefina Schapira