COVID-19 B2B Study Executive Summary

InnovateMR
on 02/06/2020

InnovateMR conducted a study among 1,000 US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future. Download the Executive Summary to view the results among a variety of topics: -Perspectives on social distancing -Personal employment concerns -The impact of the pandemic on business health -Revenue outlook -Predictions for 2021 household income -Support from employers -Company activities put on hold -Company actions as a result of the pandemic -Perspectives on remote working -Security risks for companies -Childcare coordination & homeschooling challenges -Office policies over the next 12 months -Positive benefits of the pandemic -Future investment in technology & marketing -Business greetings in the future

Why was the research conducted?

InnovateMR conducted a study among 1,000 US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future.

How was the research conducted?

N: 1,000
InnovateMR’s B2B First Class PanelTM
Sample Specs: US 50+DC, M/F, Ages 25+, Currently employed/self-employed part-time or full-time

What are the key findings of the research?

-Perspectives on social distancing
-Personal employment concerns
-The impact of the pandemic on business health
-Revenue outlook
-Predictions for 2021 household income
-Support from employers
-Company activities put on hold
-Company actions as a result of the pandemic
-Perspectives on remote working
-Security risks for companies
-Childcare coordination & homeschooling challenges
-Office policies over the next 12 months
-Positive benefits of the pandemic
-Future investment in technology & marketing
-Business greetings in the future

Full research:

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Contributor's Name: Lisa Wilding-Brown
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