Perfect timing during a pandemic does not exist: How consumers feel about America reopening

AMC Global
on 29/05/2020

Tenth wave of ongoing AMC Global study on consumer perceptions during COVID-19 released today.

Why was the research conducted?

The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior during the crisis.

How was the research conducted?

Weekly polling of U.S.-based general population of primary purchasers age 21+.

What are the key findings of the research?

  • Sixty-five percent of consumers believe a second wave of COVID-19 cases is extremely or very likely.
  • Twenty-nine percent of respondents believe “Now is the right time to reopen,” with 54% claiming that openings are happening “Too soon” in their state.
  • More than 70% of consumers believe concert venues (83%), amusement parks (76%), swimming pools, clubs and movie theaters (76%), and tattoo parlors (71%), should remain closed for the time being.
  • The size of people’s “quarantine bubble” (average number of people from whom you are NOT socially distancing) is increasing, with the average number of people included in a person’s bubble in the first month of lockdown being 3.3, and in the past two weeks expanding to 4.6.

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Contributor's Name: Michelle Andre