Consumers are looking for new messaging and products from skincare brands during COVID-19, according to recent studies with InsightsNow’s Clean Label Enthusiasts® research community
Why was the research conducted?The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes.
How was the research conducted?InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal.
What are the key findings of the research?
- Seventy-two percent of CLE do wear masks whenever in public.
- 26% of CLE who previously wore make-up are no longer wearing make-up since the mask covers their face.
- Mask usage has also had an impact on sunscreen usage. Of those CLE who wear sunscreen, 19% stopped wearing it due to mask coverage, and 25% only used on exposed / unmasked skin.
- CLE cite breakouts, skin irritations, and discomfort from masks and repeated hand washing as the primary cause of their increased use of moisturizers, all-natural alternatives lacking harsh chemicals, and gentle hand sanitizers.
Contributor's Name: Michelle Andre