Consumers turn to immunity supplements during COVID-19

InsightsNow
on 08/06/2020

The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic

Why was the research conducted?

The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes.

How was the research conducted?

Each week InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal.

What are the key findings of the research?

  • Forty-two percent of CLE believe supplements or functional ingredients will strengthen their immunity, 48% think they might help, while only 10% do not think they will help.
  • Seventy-five percent of CLE said that supplements are somewhat or very important in strengthening their immunity against COVID-19.
  • Thirty-nine percent of CLE said they look for supplement and functional ingredient information on Google, 24% look to friends and family, 22% to doctors and medical professionals.

Full research:

Access full research
Contributor's Name: Michelle Andre
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