HCP Sentiment Study Series - part 1

on 03/04/2020

In partnership with stakeholders across the healthcare industry, Sermo has created the HCP Sentiment Series to better understand how COVID-19 is impacting the medical community and identify new ways we can support HCPs during these changing times. Thousands of physicians around the globe generously donate their time to provide insights into how they’re treating patients, what digital tools they’re using, opinions on how companies can engage in this new world, and resources needed to do their jobs.

Why was the research conducted?

In Part 1 of the series, Sermo looks to understand how COVID-19 has impacted Physician Engagement with Patients and Remote/Telehealth Experiences.

How was the research conducted?

Question ideas and topics were solicited from Sermo clients during the period from March 23rd to March 30th
  • This report address topics related to experiences physicians are having with patients and remote/telemedicine
  • Questionnaire was developed and programmed by Sermo
  • Data collected between April 3 and April 14, 2020
  • Sermo invited physicians among a list of eight specialties, and in nine countries
  • Respondents were not incentivized for their time
  • Total sample: 1,392

What are the key findings of the research?

  • Physicians in Europe and Asia note slight declines in patient volume – unlike the US, which has seen wide declines in patient volume since before the COVID-19 outbreak
  • Cardiologists and Dermatologists have had the greatest declines in patient volume
  • HCPs are dealing with a substantial share of calls & time related to COVID-19, but non-COVID-19 calls are still the majority
  • Remote and telehealth treatment has jumped, with over 90% of physicians treating patients remotely
  • Telemedicine tools are commonly used for remote treatment, particularly in the US where 63% of HCPs have used it during the COVID19 outbreak
  • Among physicians using telemedicine for consultation during the COVID-19 outbreak, nearly half (48%) are using it for the first time
  • When the outbreak ends, one-fifth of physicians using video conferencing and telemedicine tools expect to use them significantly more than before

Full research:

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