We are all struggling to understand what a post COVID-19 world will look like. Of course, it’s still far too early to understand what this post-pandemic life might be but we can begin to understand what has been impacted and how, with the ease of the lockdown. In this issue of our lockdown diary, we aim to deliver the first observations we see of the changes (or not) in online behaviour. The data collection ran in the UK, when the government eased the lockdown guidelines on the 15th of June 2020. On observing this web navigation data1, we can start to draw comparisons between the online behaviour during and after lockdown.
Why was the research conducted?To deliver the first observations on changes in online behaviour in the UK after the ease of the lockdown.
How was the research conducted?Since 2016, a part of our UK panel has accepted to share their navigation/app usage data with us. They have installed a software/app which monitors their online activities. During this timeframe, we used a n=1798 nat rep sample (age, gender).
What are the key findings of the research?We observed 4 different situations: a negative impact on certain websites, websites that are "back to (new) normal", a normalization and a positive impact on specific websites.
Contributor's Name: Martina Poggel