In just a few short months, this pandemic has changed our perceptions of the world to a degree typically seen only over years and decades. Our findings reveal changes in priorities, values and relationships driven by the role we all must play to mitigate the pandemic and its effects on society. As consumers and employees, this means a renewed focus on organizations as employers and places of public life. For brands and employers, this means the choices they make now will reverberate in consumers’ purchase decisions and workers’ employment decisions for years beyond the pandemic.
Why was the research conducted?This research was conducted to understand the impacts of the pandemic in key markets.
How was the research conducted?The survey was conducted online among adults 18 or older from March 30 to April 3, 2020.
What are the key findings of the research?49% of respondents don't want to hear about the crisis from a company they do business with unless it's about something they are doing to help them and others through this crisis. 63% say the pandemic has changed how they see companies as employers. 73% say the pandemic has changed how they see the world.
Contributor's Name: Catherine Reynolds