The prevalence of the pandemic has changed the value that healthcare workers have in society and the importance of their needs for almost every human being. In order to move forward, everyone must work together (governments, pharmaceutical companies, employers and individuals) to respond to the crisis and put the health and safety of consumers, HCPs, patients and employees first. The rubric for reputational and brand success has changed where Empathy, Patience, Support and Cooperation may be the new characteristics of success.
Why was the research conducted?The research was conducted get a glimpse into the minds and hearts of healthcare professionals, caregivers and most importantly those patients who are now labeled "vulnerable."
How was the research conducted?The survey was fielded online among adults 18 or older from March 30 to April 3, 2020.
What are the key findings of the research?Nearly all healthcare providers, patients and caregivers have directly felt the impact of the pandemic in some way. More than the general population, high risk disease patients and those with a psychological diagnosis are self isolating a challenge for many that would typically benefit from physical and emotional support during these challenging times. Given the pervasiveness and impact of the pandemic, HCPs, patients and caregivers hold all entities and organizations responsible and accountable for their actions in responding to this crisis with highest expectations for pharmaceutical companies. For HCPs, there is an even higher expectation of their employers.
Contributor's Name: Catherine Reynolds