In this study, TRUE Global Intelligence, FleishmanHillard’s in-house research team, set out to understand how Americans assess their risk of returning to healthcare services from primary care visits to eye exams to major surgeries and what needs to be done to make them feel safe again in taking action to get the care they need.
Why was the research conducted?This research was conducted to provide insights into consumers' perceived risk of returning to healthcare services and what it will take to make them feel safe.
How was the research conducted?The survey was conducted online among U.S. adults aged 30-75 from May 4-5, 2020.
What are the key findings of the research?The COVID-19 pandemic has altered our perceptions of what’s safe and what’s not and may significantly impact how and if we access care in the months ahead.
Our age and gender factor in to this assessment of risk. Women feel far less safe than men when considering re entering the healthcare system for elective procedures, as well as, routine visits to doctors, dentists and eye care professionals.
Contributor's Name: Catherine Reynolds