The research provides answers concerning habits of consumers - anticipating shopping habits post pandemic and perceptions of public mood.
Why was the research conducted?To understand the influence of the current COVID 19 pandemic over the different countries and cultures as well as future perspectives post pandemic.
How was the research conducted?Online research with a representative sample of n = 400 in all countries except Brazil (n = 525) and Poland (n = 410).
The study was fielded simultaneously over all 11 countries in June 2020.
What are the key findings of the research?There are considerable differences concerning shopping habits, evaluation of effectiveness of measures and current mood of people over the set of countries. Shopping habits changed in general compared to before COVID-19.
Shopping: In Nigeria, Brazil, Chile and Mexico people are most worried about an exposure to the virus when going to a supermarket. Europeans (Germany, France, Italy, Poland) except Spain are worried least.
Mood/Main feeling: People in Argentina, Brazil, Chile, Mexico, Italy and Spain (still) feel very worried. French and Polish people feel tired, Nigerians mainly hopeful, Germans confident. US: hopeful, others anxious, others relaxed.
Permanent change of life due to COVID-19 are mostly expected in Brazil, Chile and Mexico.
Effectiveness of governments: Only Germans and Argentines believe their governments to be effectively handling the crisis. In the US this is at least partly confirmed for local governments.
Contributor's Name: Susanne Remberg