The research provides answers concerning habits of consumers and perceptions of public mood. The topics addressed were: [list] [*]Public mood [*]New consumer habits [*]Most used apps and services [*]Economic and labor situation [*]Panorama of brand perception [/list]
Why was the research conducted?To understand the influence of the current COVID 19 pandemic over argentinian population. The research was carried out in three waves in order to analyze the changes through the different stages of the quarantine. This is the second wave.
How was the research conducted?Online research with a representative sample of n = 400.
What are the key findings of the research?After the first moments of social distancing, where there was more anguish and concern, at this stage tranquillity prevails.
The economic and labor situation is still worrying and the use of certain apps or online services continue to increase remarkably.
Contributor's Name: Laura Piccini